Transcript of my newsletter from 30th November
The pandemic has devastated small businesses and, for those that are trying to do the best they can for their employees, it’s been stress on a plate.
This week I’ve linked to an article on ways to use crowdfunding to support small businesses until normal business conditions return.
The article is focused on supporting small businesses with employees, which solo businesses don’t have, but crowdfunding may be something worth thinking about for launching or expanding a business.
It’s been around for a while – might it work for your business?
I’ve also linked to some great success tips, branding tips and sales tips.
Crowdfunding to support businesses during the pandemic
This article looks at 4 platforms where you can set up crowdfunding campaigns, how businesses have used crowdfunded money, and ways to reward the investors.
Each platform has different charging structures and terms, so if crowdfunding is something you’re considering, it’s worth looking around for a platform that best fits your business model.
16 great success tips for solo business owners
There are some great tips here, and three that I wish I’d had when I first started out are numbers 8, 10 and 15.
Number 15 in particular (charging what you’re worth), is something new solo business owners find very hard to do – I certainly did, but the advice in this one is spot on.
Great success tips for solo business owners
Sales tips for solo business owners
Hot on the heels of deciding what I should charge, as something I struggled with when I first set out, came my lack of experience in, and dislike of, selling.
But it’s something that we all have to do – or we’ll end up very hungry!
This article goes through some simple but necessary steps that will help you to up your closing rate:
10 Tips to help you grow your business brand
Building your business brand is about establishing trust and credibility, so it takes time.
It’s also a lot more than a fancy logo!
This article looks at what building a successful brand involves, the success it can bring and how to build it.
I’ve been a fan of ELO for years – absolutely love their music. This is them performing Telephone Line at Wembley stadium and watching it makes me long for the time when we can enjoy live concerts again:
If you’d like to browse through previous newsletters you can find them all here.
If there’s someone you know who’s thinking about starting a solo business, or struggling to get one going, please forward this email to them.
And, if you received it as a forward from someone else, why not join us?
OK, let me know if you have any questions, thoughts or comments (just hit Reply), and have a great week!
Owner – WealthyDragon