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Your First Week of Blogging: a Roadmap

Darren Rowse (ProBlogger) has released a new ebook: ProBlogger’s Guide to Your First Week of Blogging.

I bought it last week, and here are my thoughts:

Overall, it’s a clearly laid out roadmap for anyone starting a new blog. It’s also a good checklist for anyone who’s been blogging for a while but whose blog’s growth in readership has leveled off.

The disappointing thing about it, though, is the impression it gives that a beginner can get a blog up and running and be attracting visitors by the hundred in a week.

Unless you’re extraordinarily lucky, or have a particularly fertile niche, it’s going to take longer than that.

None-the-less, this ebook sets out a clear, easy-to-follow process for creating content and promoting your blog to build up a readership.

These are activities that, when I started blogging, I had no process or roadmap for – and I suffered as a result.

It’s broken down into 7 chapters, each one covering the tasks to complete on each of your first 7 days of blogging.

Each chapter starts with a summary of what it covers, goes into explanations of what you need to do and why, and finishes with a worksheet – a check list of tasks to complete.

For a beginner it’s an excellent roadmap.

For a more experienced blogger (me, in this case!) it provided some useful reminders of activities I had let slip. A timely wake-up call.

The good bits

Clear consistent layout, excellent, well structured process and comprehensive but simple, easy to follow worksheets.

The disappointing bits

It leaves the impression that following the steps it sets out will give you a thriving, vibrant blog after a week.

It won’t happen that quickly unless, as I mentioned above, you’re very lucky or have an incredibly fertile niche. And the reason this disappoints me is that it sets the wrong expectations in people who are starting out.

Which is not to say don’t start!

Do start! But recognize that you’re going to have to keep at it (everything) longer than the impression this ebook gives.

Take a look here: Problogger’s Guide to Your First Week Blogging. (That’s an affiliate link, by the way).

Update – 18 October, 2011:

If you’re already past your first week of blogging and looking for some help to take your blog to the next level, you may find the Blogger’s Online Marketing Kit useful – I reviewed it here.


Martin Malden


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