4 Ways to Drive Free Traffic to Your Website

by Martin Malden

TrafficA friend of mine talked to me the other day about getting more traffic to his site: how to do it quickly and for free.

Unfortunately, quick traffic doesn’t generally come free – you need to pay for that, usually via PPC.

But here are 4 ways you can build up a healthy level of free traffic over a period of 3 – 6 months:

1. Install a WordPress self-hosted blog on (or linked to) your site and write regular articles.

You don’t need to write gazillions of articles a day – I’ve only ever written 2, maximum 3 a week.

But adopt a frequency that’s appropriate for the subject of your blog and one that you can sustain. Which usually means start low.

2. Use your blog’s RSS feed to syndicate your articles as widely as possible.

Here’s the pattern I use:

I have an account with TwitterFeed. I insert my RSS URL, and it then picks up all my blog articles automatically.

In TwitterFeed I set up feeds to my Twitter account and my Facebook account, so that my blog articles are then automatically posted to those two, along with links.

I then paste my Twitter URL into my profile on LinkedIn, Plaxo, Friend Feed, Blog Catalog, My Blog Log and every other relevant site that allows me to do so.

That ensures my articles (with links) are posted on all those sites.

Be careful to avoid duplicating your content.

Draw up a diagram showing the flow of your feeds so you can see how they’re mapped out.

Here’s a simple rule: don’t add your RSS URL to a site that already has your Twitter URL – if you do it will get your content from both sources.

3. Find forums that cover the subject you’re writing about.

Make sure they’re active forums and they have either a search function or (as in the case of LinkedIn) an Answers section

If you’re using a search function set up a search for posts asking questions about your subject.

This works really well in Twitter, where you can set up a search for your subject followed by a space and then a ‘?’. Search terms like this: ‘wordpress ?’ will return tweets asking questions about WordPress.

Answer all the questions that you can, but don’t waste time in the forums.

I have 4 forums that are relevant to the subject of my blog. I access them twice a day and do a search for my subject or, in the case of LinkedIn, I go through the most recent questions looking for ones I can answer.

Make sure that your profile on all these sites is 100% complete and make sure that, as soon as you’re able to, you place a link to your site in your signature.

Some sites require that you go through a qualifying period – usually a fixed number of forum posts – before they’ll allow you to add a signature with a link.

Most importantly in these forums: don’t spam.

I just answer questions, nothing more.

As you work these sites you’ll see questions that are asked more frequently than others. When you identify these you can write a blog article about them.

When your article is published you then can refer future questioners to your blog article for the full answer.

4. Set up an auto-responder sequence, build up an email list and send them links to your articles each week.

You’ll need to develop a suitable enticement to get people to opt in to your list – and make sure it’s a good one. You’ll also need to develop a sequence of messages to be sent out by your auto-responder

Then, each week, send a broadcast message to your subscribers with links back to the blog articles you published the previous week.

I send out a short message each week which starts with a brief sentence or two about what I’ve been up to the previous week.

It’s no more than 2 or 3 lines, but it helps to establish a more personal connection.

I then briefly introduce the articles I’ve written and provide links.

And that’s it. Short, sweet and non-intrusive. But it does get people back to the site.

Apart from driving visitors back to your site, it also gives you an easy, non-intrusive way to stay in touch with your list members, even after your auto message sequence has finished.

And that means that they’ll be more receptive when you send out promotions in the future.

OK – that’s it

Martin Malden

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