4 Ways to Drive Free Traffic to Your Website

TrafficA friend of mine talked to me the other day about getting more traffic to his site: how to do it quickly and for free.

Unfortunately, quick traffic doesn’t generally come free – you need to pay for that, usually via PPC.

But here are 4 ways you can build up a healthy level of free traffic over a period of 3 – 6 months:

1. Install a WordPress self-hosted blog on (or linked to) your site and write regular articles.

You don’t need to write gazillions of articles a day – I’ve only ever written 2, maximum 3 a week.

But adopt a frequency that’s appropriate for the subject of your blog and one that you can sustain. Which usually means start low.

2. Use your blog’s RSS feed to syndicate your articles as widely as possible.

Here’s the pattern I use:

I have an account with TwitterFeed. I insert my RSS URL, and it then picks up all my blog articles automatically.

In TwitterFeed I set up feeds to my Twitter account and my Facebook account, so that my blog articles are then automatically posted to those two, along with links.

I then paste my Twitter URL into my profile on LinkedIn, Plaxo, Friend Feed, Blog Catalog, My Blog Log and every other relevant site that allows me to do so.

That ensures my articles (with links) are posted on all those sites.

Be careful to avoid duplicating your content.

Draw up a diagram showing the flow of your feeds so you can see how they’re mapped out.

Here’s a simple rule: don’t add your RSS URL to a site that already has your Twitter URL – if you do it will get your content from both sources.

3. Find forums that cover the subject you’re writing about.

Make sure they’re active forums and they have either a search function or (as in the case of LinkedIn) an Answers section

If you’re using a search function set up a search for posts asking questions about your subject.

This works really well in Twitter, where you can set up a search for your subject followed by a space and then a ‘?’. Search terms like this: ‘wordpress ?’ will return tweets asking questions about WordPress.

Answer all the questions that you can, but don’t waste time in the forums.

I have 4 forums that are relevant to the subject of my blog. I access them twice a day and do a search for my subject or, in the case of LinkedIn, I go through the most recent questions looking for ones I can answer.

Make sure that your profile on all these sites is 100% complete and make sure that, as soon as you’re able to, you place a link to your site in your signature.

Some sites require that you go through a qualifying period – usually a fixed number of forum posts – before they’ll allow you to add a signature with a link.

Most importantly in these forums: don’t spam.

I just answer questions, nothing more.

As you work these sites you’ll see questions that are asked more frequently than others. When you identify these you can write a blog article about them.

When your article is published you then can refer future questioners to your blog article for the full answer.

4. Set up an auto-responder sequence, build up an email list and send them links to your articles each week.

You’ll need to develop a suitable enticement to get people to opt in to your list – and make sure it’s a good one. You’ll also need to develop a sequence of messages to be sent out by your auto-responder

Then, each week, send a broadcast message to your subscribers with links back to the blog articles you published the previous week.

I send out a short message each week which starts with a brief sentence or two about what I’ve been up to the previous week.

It’s no more than 2 or 3 lines, but it helps to establish a more personal connection.

I then briefly introduce the articles I’ve written and provide links.

And that’s it. Short, sweet and non-intrusive. But it does get people back to the site.

Apart from driving visitors back to your site, it also gives you an easy, non-intrusive way to stay in touch with your list members, even after your auto message sequence has finished.

And that means that they’ll be more receptive when you send out promotions in the future.

OK – that’s it

Martin Malden

What do you think?

Comments on this entry are closed.

  • Eric May 7, 2010 @ 13:59

    Very informative post. Forums are an excellent place to build relationships, provide useful information and drive traffic back to your site. Thanks for posting.
    .-= Eric’s last blog post: Wealthy Affiliate Price Increase Coming In June =-.

    • Martin May 7, 2010 @ 14:16

      Thanks Eric,

      Glad it was helpful,



  • Bill Beavers Dog Crates May 11, 2010 @ 9:17

    Four basic things I need to get done. I have lots of visitors from Twitter and Facebook as long as I am tweeting and posting. I need to create traffic when I not tweeting. 2 years on the internet and I still don’t have a list. One day I’ll find that magical door and open it. Thanks again for this great post.

    • Martin May 11, 2010 @ 15:05

      You’re welcome, Bill – thanks for stopping by!



  • Paul May 19, 2010 @ 2:54

    Forums are a great way to get traffic, I get loads of traffic from three forums. The secret is though to try to be the first to answer a question because everyone else sees your answer first, if your answer is two pages deep not many people will reach it.

    The second thing is to make a post on a controversial subject. On my cycling site for example I went into one massive forum that I use and made a post in defence of cyclists who refuse to wear helmets.

    This was great. I was swammped with posts from “tolerant” liberals foaming at the mouth. It was like standing at the crease and being bowled full tossers straight to the head. I loved it. Some of them I blocked others I hit for six.

    I used to sit with my feet on my desk, beer in hand, going through all the posts that were threatning me with hell and dammnation. I’ve never laughed so much for ages.

    The debate went on for weeks and I had lots of people in my camp. The result was I got tons of visitors and loads of sign ups to my newsletter.

    A word of warning though. Don’t make controversial posts if you haven’t skin like a rino. if you’re easily upset then stay away from controversy. On the other hand, if you don’t give a toss it’s a great way to get traffic to your site.


    .-= Paul’s last blog post: Safe Cycling Tips =-.

    • Martin May 22, 2010 @ 21:11

      Paul, hi,

      That made me laugh..! Sounds like you had a blast as well. 🙂

      But I do agree about answering questions early – I know from my own reading of threads on forums that once I’ve read past 10 or so posts I’m highly unlikely to come across new information.

      The law of diminishing returns definitely applies to reading forum threads!

      So yes – answer early and answer well..!