When I built my first website I was uber excited and sat back waiting for all those visitors to come flooding through. Of course the reality hit me pretty quickly, which is when I realized I had absolutely now idea how I could get people to notice me online. Luckily things are different now!
Unless you heavily market a new site prior to its launch, which many experienced Internet Marketers are able to do because they have large lists of people who have relevant interests, it’s going to take most new sites a while before they start attracting visitors in any volumes.
But here are some things you can do that will shorten that time:
1) Fill out your META data fields properly: all of them, on each page of your site.
I’ve referred to this many times before, but the message bears repeating: the META data fields are there for the purpose of letting the search engines know about your site, what it contains and how they should treat it.
Different search engines use different META data fields in different ways, and those ways will change over time. So fill them all out.
If you’re not sure how to do that use this tool here and copy the code they give you onto your page between your HEAD tags
2) Create a site map of your site.
This is another aid for the search engines and will enable them to crawl and index your site more thoroughly.
If you’ve not created a site map before build one here. Again, follow their instructions and upload the file they create for you to your site.
3) Open a free Google account and start using their Webmaster Tools.
Webmaster Tools will ask you to verify your site by uploading a file containing some code they give you.
Once they’ve verified your site they’ll continually analyse it and highlight warnings or problems they find that may be making it difficult for the Google bot to crawl it. They’ll also report on how often they crawl your site and read your site map.
Webmaster Tools also links through to the Google Webmaster Guidelines (as well as a host of other resources), which is an excellent source of things you should do to get your site indexed accurately and quickly.
Using Google’s Webmaster Tools is a great way to make sure your site is clearly visible to Google and to find and correct any problems that may be hindering the search engine robots.
4) Submit your site to Google.
Actually, you don’t need to submit it if you’ve taken the steps above. These steps will ensure that the Google bot finds and crawls your site properly and regularly.
To check that your site has been indexed, type this command into Google:
That search term will return a list of the pages on your site that Google has indexed.
If your site has not been indexed (i.e. if there are no results from that search) you can submit your site manually here.
Follow these simple steps with your next site and you’ll find that it’s indexed more quickly and starts bringing you traffic earlier.