Transcript of my newsletter from 5th April
Probably the fastest real growth industry today is hacking.
Despite the increasing focus on privacy online, there’s still a big difference in the way people treat security off line from the way they treat it online.
A lot of money is quite rightly spent on installing alarm systems in your home and securing your car, but very little on securing your computer, Facebook account or website.
Facebook, in particular, has come under close scrutiny for the way it uses (and leaks) your personal data and, while it would be easy to pass responsibility to them, you are the ultimate controller of the personal information you put out there.
Restricting the personal data you put on Facebook (or any social media platform) reduces your digital footprint.
And the smaller your digital footprint, the safer you are from identity theft and having your bank account emptied by a hacker.
Lazy use of passwords is an area that I come across again and again. It’s amazing to me that some of the people I’ve worked with have escaped the hackers’ attentions..! (At least, so far).
A simple fact: adding one character to your password will make the account to which it’s controlling access 88 times more secure.
Just one character.
While you certainly want to avoid easily remembered passwords, it’s actually the length of the password that defines how secure it is. I go into more detail in this article.
Using longer passwords, and using unique passwords on each of your accounts, will hugely improve your safety online.
And there’s no need to guess whether your password is strong or your email address clean – these two sites will:
I do recommend you bookmark those and use them!
This week’s articles
The first article I’ve linked to this week comes from Sucuri, who provide online security services, and it covers the different ways websites are hacked.
I’ve also linked to articles on negotiation tips, ways to start selling online and how purpose leads to profit.
If there are any particular subjects you would like me to cover in future emails please hit ‘Reply’ and let me know!
How Websites Get Hacked
At any one time Sucuri estimates that there are 12 million hacked websites live on the web.
But how are websites hacked?
This article from Sucuri goes through the 3 main ways that websites are hacked.
No website is ever 100% safe, but taking some simple, non-technical precautions (like using long, unique passwords) will greatly reduce the chances of it being compromised.
This article includes some reasonably technical comments, but you don’t need to grapple with those to pick up the message. Please hit reply if you’d like me to explain anything (in simple English!).
9 Negotiation Tips from pros and business moguls
Knowing how to negotiate successfully is clearly beneficial in your business, but it will also lead to a more harmonious personal life with friends and family.
These 9 negotiation tips include advice from Bill Gates, Elon Musk, Warren Buffet and others.
4 ways to start selling online
There is an ever-growing range of tools that enable you to start selling online today, whether or not you have a technical background.
There are platforms that enable people of all skill levels, from those with a strong aversion to anything like code, through to the ultra-geek coder, to start and build an online business.
The most important thing you can do, whatever your skill level, is to start slowly and test your market before you go all in.
Thibaud Clément takes you through 4 ways to get started selling online in this article:
How purpose leads to profits
Manish Vakil discusses the three P’s in this article – or how Purpose and Passion will lead to Profits.
Sure, you need to have some expertise that you can use to make things or sell but, if your heart is not in it, your business will fail.
Incorporating social responsibility, in an area that’s important to you, into your business’ reason for being will not only fire up your passion, it will generate support from your customers and the community in which you’re operating.
That will lead to greater success and profits.
‘Drive’, by the Cars, reminds me of driving across France in the early 1980s with my then girl-friend on the way down to the south, for a week’s road trip.
It’s also another of the songs that we did in one of the bands I played in during the 80s. As a keyboard player, I am seriously envious of the bank of keyboards in this video, from Live Aid ’85:
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Owner – WealthyDragon