How Does A Blog Benefit SEO?

I just saw an interesting question in a forum: how does a blog help with SEO?  Here’s how:

An active (and that’s important) blog is attractive to a search engine for three primary reasons:

  1. It’s updated with new information regularly
  2. Through the mechanism of tags and categories (or labels on blogger), its content is well organised and, therefore, easy for the search engines to find. (And readers too, of course!)
  3. By means of the comments and trackback features, it has input, contributions and links from people in addition to the blogmaster (user generated content), which the search engines like.

All that pre-supposes that the blog is active – that’s important!

However, the reason that articles on blogger and wordpress.com blogs, particularly new blogs, get indexed so quickly has more to do with those specific domains than with the blog.

And you can test that out very quickly and easily:

If you write a new article and set it up on a new wordpress.com (or blogger.com) blog, and a new article and set it up on a new self hosted wordpress blog on a new domain, the wordpress.com (or blogger.com) article will get indexed and start ranking in the search results very much more quickly.

We’re talking days as against months here.

This is because those domains have been established for years and have a very high authority.

However, this changes over the long haul if you set up your own blog on your own domain.

Once the search engines find it and once your domain establishes its credibility with the search engines, then new articles on your blog will be indexed very quickly. My articles are often indexed within an hour of publishing them.

This is because of the 3 reasons I mentioned above, but also because your domain has now established its credibility and you can tweak your self hosted (WordPress) blog almost infinitely, to increase its SEO effectiveness.

So, to answer the question:

If you add a blog component to an existing site and update it regularly with good quality content, it will be noticed by the search engines. That will bring visitors to your blog and from there you can entice them to other parts of your site through your navigation menu or internal linking.

Cheers,

Martin Malden

Martin Malden
Owner – WealthyDragon

Website owner: Martin has been working online since 2006 and focuses on two areas: 1) affiliate marketing and 2) designing and building websites based on WordPress. He has his own WordPress agency, and serves clients in Hong Kong, Australia and the UK.