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How to Develop a Business Around Your Blog

Bloggers Online Marketing Kit. I’ve struggled with this problem for a long time: how to attract targetted readers to this site and, as a result, make money from it.

I’ve read books, joined forums and tried a whole bunch of different things, and nothing really worked.

I stumbled along doing the best I could, not really getting the results I wanted and, all the while, aware that I could be doing more. I just didn’t know what.

But recently I found a program that I really connected with. It’s published by Darren Rowse, owner of ProBlogger and Digital Photography School, and written by the guy who, in Darren’s words, has added several zeros to the end of his earnings figures through the consultancy advice he provides to Darren.

It teaches you, step by step, how to define who you’re writing for, attract the readers you want and, from there, to develop a profitable business based around your blog (or website).

Here are some of the things it covers:

  • Your brand: what it is, how to make it consistent, how to develop your own brand recognition
  • Your customer’s (reader’s) problem: how to understand what it is and develop a solution
  • Your elevator pitch: the importance of one for your site and how to develop it.
  • Getting your email marketing system set up
  • Getting set to do serious A/B testing on your key pages
  • Conducting an SEO audit of your site.
  • Understanding your monetization options and how they work
  • Understanding affiliate revenue and how to maximize it
  • Identifying potentially profitable products
  • Organising and planning your products
  • Developing, launching and fine tuning your products.
  • Pricing and the dangers of discounting

In the simplest terms, it connected with me in a way that none of the previous books and courses I read ever did. It’s also one of the most comprehensive courses of its kind that I’ve seen.

There are 31 modules in all, and each module contains at least two take-away tasks, usually more.

Each section contains 2 or more tasks you can complete that will improve your site

There are also 21 different templates for things like sales letters, sales pages, branding templates, launch email examples, public relations templates, a/b testing, product planning worksheets and so on.

The marketing kit comes complete with 21 different templates

If you’re keen to earn an income from your blog, and all the work you’ve put into it, you should definitely take a look at this.

For me, one of the biggest benefits is the way it’s structured, each chapter building on the previous one and each one containing 2 or more tasks that you can implement – some right away, some that you need to work at a bit longer.

The Approach I Took

I set out to do one chapter a day. So each day I’d have the course open at the chapter for the day and I’d be logged in to my website at the same time. And as I worked my way through the chapter I’d review my site and make the changes it recommended.

That meant that my site was progressively improved (or, in some cases, things I’d already done were validated) each day over the period of the course.

As a result, it took me 31 days to complete the course, but there’s no reason you couldn’t do it more quickly if you preferred. That was just the approach I took.

As a result of the program, I’ve developed a product matrix and identified 3 different products that I can develop – and I’ve already started on the first one.

The product development matrix provides a framework for identifying problems that you can develop a product to solve

This was a major step for me – one of those things that I referred to at the beginning but didn’t know how to start.

If you’re running a blog, and you’d like to develop a business around it, I do seriously recommend you take a look at this – it switched on a lot of lights for me:

As I’m sure you’ll have guessed, that’s an affiliate link. But I have absolutely no hesitation in recommending it to you.

Get the details here.


Martin Malden.

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