How to Increase Your Back-Links Without Spamming

I stumbled across a great way to naturally increase high quality back links to my blog yesterday: the Related Websites Plugin from Blog Traffic Exchange.

Increasing back links has always been labour intensive, even when using those commenting tools that search out related blogs based on keywords you put in.

You still have to check out each blog individually and then write a comment, assuming the blog really is related, which many of them aren’t.

Now there’s an easier solution:  

The Related Websites plugin.

This plugin seeks out other blogs that are registered with Blog Traffic Exchange.  Then, based on keywords, title tags and content, it places links and an excerpt at the foot of your article from related posts on other blogs.

And, of course, it also places links to your articles on other blogs, along with excerpts.

The quality of links coming into your blog this way is great, because they’re links from relevant articles on relevant blogs. Exactly the type of link that the search engines look for and value.

There are some terms and conditions to using this plugin, which are mostly there to ensure that spam and automated blogs don’t get into the network.  That’s good stuff.

Installing the plugin is no different from usual.

Once it’s activated you get a control panel that gives you some control over the way the related sites are displaid. It also lets you define how many entries to show and how long you want the excerpts to be.

All pretty straightforward

Because of the T’s & C’s, you need to register your blog, and Kevin will give it the once over before emailing you an API key.

Inserting and saving the API key also activates an additional bonus: related posts functionality.

If you don’t yet have this functionality working on your blog, it’s a great additional way of keeping readers there for longer.

With both elements activated, the plugin displays first the related posts and then the related websites at the bottom of each of your articles.

It also displays them on the front page and this, to me, is a bit of a draw back.

This is because I use the ‘more’ tag in order to keep my front page as short as possible.  Placing lists of related posts and sites under each excerpt from my recent articles kinda blows that out of the water 🙂

In other words, an additional option to allow you to display related sites (and posts) on single posts or pages only would be good.

I chose not to use the related posts bit because I’ve had another Related Posts plugin operating for some time, and it gives me more options in the way I configure it.

All in all, though, this looks like a great way of growing a lot of high quality back links to my blog and I’m looking forward to seeing how it works out over the coming weeks.

You can get Related Websites here.

What do you think?

Comments on this entry are closed.

  • Chris O. Mar 31, 2009 @ 23:05

    Martin I can appreciate the fact that you’re an early adopter and you were one of the reasons I adopted Twitter. I think this plugin is neat and I too have looked into “exchange tools” in the distant past but I have to be frank with you.

    Link exchange has been around for a while and has emerged in many forms. Unfortunately it’s like adding 1+1 and then subtracting -2. They’ve never truly taken off because of this inherent flaw,

    If the system were to work effectively, you’d expect a lot of people to check out your blog through those links. But wait a minute… the other guy is thinking the same thing too. So if the service is delivering on its promise to both parties, then you’re still left with the same equitable number of visitors.

    The only way for anyone to benefit, is if an unpopular blog happens to be appearing on a more popular blog. Since many popular blogs aren’t willing to do that, these services end up becoming a network of unpopular blogs with promos for the exchange service all over the participants’ sites.

    As I am typing this comment and looking at the “Related Articles”, all I see is promos for the blog exchange itself. The people at “Blog Traffic Exchange” are the real winners.

    Not to mention, turning your blog into a portal will inevitably depreciate the look and feel.

    If you’re viewing this strictly from a Google/SEO/Links perspective; I’d be careful. Google has been known to indiscriminately penalize websites that gain traction via communal automated link building i.e. web rings, friend exchange, blog exchange, Alexa exchange etc.

    I don’t think it’s spam but it’s not the most noble method either. In the Hacker world they have terminology for the ethical nature of their activities. White Hat(By the rules), Black Hat(Malicious), and Gray Hat(Often an automated shortcut that straddles the line, shortcut) tactics.

    Don’t get me wrong though. I am certainly not sensitive to this. In fact, one of my pet peeves is people throwing around the word spam when it’s convenient but not necessarily applicable.

    Below is an organic but highly effective approach to accomplishing your objective; driving new traffic, educating visitors, and boosting SEO.

    For backlinks I’d recommend doing a guest author exchange. This involves a little bit of networking and follow-through but both companies will benefit. (If you’re interested Martin, shoot me an email)

    For Example:
    Kim Fenolio authors a very popular blog at ABC(America’s Best Companies). I enjoy posting on her blog and saw an opportunity for me to share my expertise on referral marketing with Kim’s readers and Kim saw an opportunity to share her consulting expertise on Referral Key.

    I called her up and set a date to post for the following week. (Now here’s the tricky part)

    (YOU MUST COME THROUGH WITH YOUR BLOG ON THE DAY IT’S EXPECTED!!! It’s easy to say, “Yes” to writing a blog in the moment but one of the biggest taboos in the blog world is cancelling or pushing back the date.)

    Because we share a similar niche(small businesses) we are relevant to each other. We don’t offer the same services though, so we’re not in competition either.

    By having a full article on Kim’s page, I am able to engage her visitors and instead of a being a portal that passes unloyal visitors from one site to the next, they might see value in adopting both our blogs/services.

    • WealthyDragon Apr 1, 2009 @ 7:49

      Chris, hi,

      Many thanks for those thoughts – I think it’s the first time I’ve had a comment on an article that’s longer than the article itself.. 🙂

      I hear what you say about Google seeing this as link spamming but here’s the thing: Although the title I used for this post is about backlinks, I am trying out this plugin in order to benefit my readers. If it does benefit them hopefully they’ll return in the future.

      I don’t know how many other posts you’ve checked out since I installed this plugin. But the reason the articles on the related websites referred to on this post talked about BTE is precisely because they were also talking about this plugin. So they were related.

      If you look at a post on Wordpress themes, for example, the articles on the related sites are all about Wordpress themes. Since a lot of people read my post on themes because they’re looking for themes or places to find them, offering them articles on other blogs that also talk about themes, and have links to theme sites, is helpful to them.

      And while any form of exchange can be likened to a club, it’s not a closed club.

      Each member of the club is attracting new visitors. If those new visitors read an article and see links to other articles talking about the same thing (other members of the club), they’re going to get more value than if they had to go out and look for other sites themselves.

      Plus – the other member of ‘the club’ gets a reader they wouldn’t otherwise have got.

      I did say in the review that I see some drawbacks – for example the listing of related sites on the front page or multiple post pages. I also said that I was looking forward to seeing the results over the coming weeks.

      If there’s no benefit I’ll remove the plugin. Plugins do add overhead to a blog, leading to slower site loading times. Since I already have a lot of plugins on this blog I have no wish to use one that’s not bringing me a clear benefit.

      As I said – I’m looking forward to seeing the results.

      Thanks again!



  • Costa Apr 4, 2009 @ 9:47

    Well. if it’s any consolation, I’m here because of your link appearing in my blog because of this plugin. 🙂

    I feel it’s a cool. If however you are worried about the “related websites”, just remove it and show only the related posts. It gives your post good internal links and adds extra contents to that post.

    Costa´s last blog post..Don’t Scam Or Get Scammed

    • WealthyDragon Apr 4, 2009 @ 10:26

      Hi Costa,

      That’s good to hear!

      I’m only concerned about the related sites being listed on multiple post pages (such as my front page) because I try to keep those as short as possible.

      I’m very happy with them appearing on single post pages.

      I asked Kevin if he could add an option to a future release to allow us to display related sites on single post pages only, and he promised to look into it. So let’s see what comes up.



  • Vinod Kumar Apr 11, 2009 @ 16:43

    how can we give back link to all pages of a blog , Please tell and solve this question

    Vinod Kumar´s last blog post..Know the history and working system of Calculator with in 3 minutes and 30 seconds

    • WealthyDragon Apr 11, 2009 @ 21:26

      Hi Vinod,

      I doesn’t give back links to all the pages of a blog. It gives a single backlink to a relevant page on up to 5 other blogs.



  • Vinod Kumar Apr 11, 2009 @ 22:53

    Dear sir , it means , first of all we select that link , after this we paste , because , I have operating accounting education blog but , I am interacting to you , is there any benefit or not

    Vinod Kumar´s last blog post..Know the history and working system of Calculator with in 3 minutes and 30 seconds

    • WealthyDragon Apr 12, 2009 @ 10:22

      The plugin will identify relevant posts on other blogs based on keywords, tags and content. There’s no need for you to do anything once it’s installed.

      And no – it almost certainly won’t identify any posts on this blog as being relevant to accounting posts! 🙂



  • Sinela Gherman Apr 12, 2009 @ 7:47

    Hi WealthyDragon,

    I’ve installed and activated the plugin and I am waiting for the API key from Kevin. I hope that it will work.

    Thank you

    Sinela Gherman´s last blog post..The New and Improved Carbon Copy Pro: a Review

    • WealthyDragon Apr 12, 2009 @ 10:23

      You’re welcome – it certainly worked for me!



  • Sinela Gherman Apr 15, 2009 @ 17:21

    Thank you again WealthyDragon!

    I have installed the plugin , it is activated and everything is going well.


    Sinela Gherman´s last blog post..Ideas for Using PLR Videos in Your Marketing

    • WealthyDragon Apr 15, 2009 @ 18:33

      Excellent – glad it’s working well for you!



  • zaiim Apr 23, 2009 @ 17:44

    thanks for the info bro that really helped me alot

    • WealthyDragon Apr 25, 2009 @ 9:42

      Great – I’m glad it was helpful!



  • alex May 12, 2009 @ 5:18

    The content of website that we make a back link to it, it may not match with our website’s content or be match, which one could be more effective?

    • WealthyDragon May 12, 2009 @ 7:16

      Hi Alex,

      The content of websites that you link back to is important – the more relevant it is to the content of your site the better.

      To that end, this plugin does evaluate potential sites (blogs) in the related websites network and ensures that the content is as relevant as possible before posting the links at the bottom of your articles.



  • Scott Lovingood Sep 19, 2009 @ 11:19

    I recently installed this plug in (in the last 3 weeks). The thing I like about it is the abundance of follow links provided by it.

    Many of the sites that are linking to me are relevant to my niche and were ones I was commenting on in some cases. The comments were no follow but the BTE links are follow.

    The more relevant articles I right the more links I get. Makes sense to me. Much like a blog carnival is an even exchange of links.

    Sure guest writing is a better way to get in front of the other blogs audience. If you are looking to drive traffic, guest post some of your best stuff.

    If you are looking to get some better links, this is a great way to do it.
    .-= Scott Lovingood´s last blog ..As Seen on Seven ways to Minimize your Small Business Risks =-.

    • WealthyDragon Sep 19, 2009 @ 11:45

      I’m delighted it’s working for you, and there’s no questioning the benefits it brings.

      One thing I found, though, was that it started causing problems when I put up new posts. I don’t think it was the plugin itself – it was more likely the database that it hooks into at BTE, but it was creating PHP errors and causing time outs when I hit the ‘publish’ button.

      So I removed it and everything returned to normal again.

      I hope it continues to work smoothly for you, though! But if you do start finding your post publish times becoming really long or some PHP errors surfacing, this may be the culprit.



  • denji Nov 4, 2009 @ 11:42

    This blog is nice to read.Only fewer bloggers write this way. I like it, I hope to see more post from you. Thank you!!!

    • Martin Nov 4, 2009 @ 22:54

      You’re welcome,