A while ago I wrote about hitting Google page 1 out of 192,000,000 results for the search term 'online home business tips'.
Having hit that target I confidently waited for my traffic to start kicking up. But it remained pretty much unchanged.
Digging a bit further revealed that although there were around 200,000,000 results for the search term 'online home business tips', there were relatively few searches.
The term 'Internet marketing tips' has a much better supply/demand ratio, with more searches but only 60,000,000 results.
So about a month ago I decided to re-optimise this site for the term 'Internet Marketing tips', fully expecting to lose my first page position for 'online home business tips' in the process.
Since the term 'online home business tips' was not bringing in the visitors, I figured dropping off the front page wasn't going to have any impact anyway.
So I set about re-optimising everything, expecting to drop off the first page for 'online home business tips' and start climbing up the order for 'Internet Marketing tips'.
And the opposite has happened.
I'm still on the first page for 'online home business tips' (number 4 out of 203,000,000 today) and I'm still way down (unchanged) for 'Internet Marketing tips'.
And my traffic has been completely unaffected. (More than 38% of my traffic comes from Google search results - all of it direct to individual articles).
I have to say I'm surprised and puzzled.
I've been in this business long enough to know how to optimize sites and pages - the amount of traffic I get from the natural search results to individual articles is testament to that.
But it's clear that the process of re-optimising a site is a lot less sensitive than re-optimising an individual article. Something I'd not appreciated before.
Anyway, since the changes I made have had no impact on my traffic I'm going to leave them in place.
The supply/demand ratio on the term 'Internet marketing tips' is so much better than it is on 'online home business tips' that I will eventually get a benefit when the re-optimisation of the site starts to take effect.
If not, it's back to the drawing board again! 🙂