I Finally Lost Patience with Facebook

Facebook Logo. I’ve finally lost patience with Facebook and removed the badges from my sites.

I wrote back here about some intermittent problems I started to experience with the Facebook Business Page that I set up for this site.

Despite 3 trouble tickets, all of which went unanswered (except for auto-generated responses), not only were those problems not addressed but other (inconsistent) problems surfaced as well.

Today I clicked on the Facebook badges on my sites as part of my routine link checking and, instead of being taken to my Facebook business page as usual, I was taken to the login page.

What good is that to anyone (particularly if they’re not Facebook members)..!!??

I’m still only intermittently ‘authorized’ to post updates on my own Facebook page. This is particularly frustrating when others have left comments because, most of the time, I’m not able to reply.

But it’s also frustrating because I’ll think of a comment or update that would work well on FB, login to add it to the page and get told I’m not authorized to update it.

So, rather than offer visitors to this site and my Facebook page an inconsistent experience (and to keep my blood pressure in check!), I’ve removed the Facebook badge.

But there’s a message here too…

Don’t become too reliant on any one marketing channel, particularly if it’s based on a third party’s platform.

Placing your business in the hands of third party organizations who can change policies, fail to address problems or close down overnight simply isn’t smart.

I learnt that years ago when I was battling with Google Adwords.

Back then it forced me to diversify my sources of traffic. Today, removing Facebook from my marketing mix is annoying, but nothing more.

And I’m eating humble pie and switching my focus in social media back to Twitter.

Always spread your risk and make sure that you’re absolutely confident the experience you’re giving your site visitors is as good as you can make it.


Martin Malden

About the author: Martin has been working online since 2006 and focuses on two areas: 1) affiliate marketing and 2) designing and building websites based on WordPress. He has his own WordPress agency, and serves clients in Hong Kong, Australia and the UK.

What do you think?

Comments on this entry are closed.

  • Jay Dec 14, 2010 @ 14:12

    Great post and good message for sure. I learned my lesson a while back about 3rd party sites like the free blogging platform Blogger Google owns your blog and can delete it at the push of a button. I learned the hard way about a year back. Control your content by having a self Hosted Wordpress blog.

    The same applies for the social networking sites like Twitter, and Facebook. Diversity is the key never have all your eggs in one basket.

    Good post!

  • Carrie @ Lilly Beach Mar 24, 2011 @ 18:18

    Good post. I have never had difficulty with facebook myself, however I know of some people with problems with facebook. Although in saying that most of nmy business owner friends have had a lot of sucess through facebook.

    • Martin Mar 24, 2011 @ 20:36

      Hi Carrie,

      Yes – I grant that Facebook’s unreliability is somewhat sporadic. I also know of people who swear by it.

      I can see its potential, but I simply don’t have the time to try and sort out the glitches I experience with it. Being able to update my own page one day and being told I’m not authorised to do so the next, isn’t good for my blood pressure 🙂