Transcript of my newsletter from 15th March
Not being able to compensate for an important characteristic almost killed my business when I started out.
I’m not a naturally outgoing individual – I prefer to listen rather than talk. And I hate to commit to something if I’m not sure how to deliver it.
As a result, I came across to prospects as lacking in confidence in my own service, which led to a serious shortage of new business.
I was lucky. I managed to survive the early years and, over time, overcome my reticence to speak out and speak up.
But not everyone is as lucky.
Back in those early years I needed a clear understanding of my strengths and weaknesses. And, of course, the means to play to one, and mitigate the other.
If you’re just starting out, I do recommend that you find a way to take an objective inventory of your strengths and weaknesses, and develop a plan to deal with them.
The way we see ourselves is, very often, quite different from the way others see us. This makes it difficult to objectively understand our strengths and play to them.
The last article I’ve linked to this week covers this in detail, along with links to some tools that will help you to objectively assess your own strengths and weaknesses.
Once you know those you can make a plan.
This week’s links
In addition, this week, I’ve also linked to articles on naming your business, choosing a domain name, and starting a side hustle in the wedding industry (very lucrative!).
A brand name or your own name – how should you name your new business?
Choosing a name for your business is not something to be rushed into – once you settle on a name you will not, ideally, ever want to change it. A re-branding exercise can be expensive!
But what name do you choose – your own? Or a brand?
Rob Meyerson considers some factors that will drive your decision and 5 reasons why a brand name may be a better way to go – but not always.
One point to keep in mind: you should also register a domain name for your business, even if you don’t plan to have a website initially.
Your plans may change in the future and, in any case, having a domain name enables you to have professional email addresses, which is a lot better than something like
Ideally your domain name should be the same as your business name (see the next link).
How to choose a good domain name for your business
Following the previous link, ideally your business name and domain name should be the same, but you could also choose a domain name that contains keywords associated with your business.
That would give you some SEO benefit.
Nick Schaferhoff describes the ins and outs of finding and registering a good domain name in this article.
(It contains some relatively ‘techy’ comments, so if you need me to clarify anything just hit ‘Reply’ and let me know).
A side hustle in the wedding industry
Jen Glantz started her small business ‘Bridesmaids for hire’ in 2014 and describes the perks of her job.
It’s not all fun-and-games, of course, there are some awkward moments too.
In addition to being a paid bridesmaid, she runs ‘Bridesmaids for hire’, interviews and hires people who want to be paid bridesmaids and has launched an online course on how to start a side hustle in the wedding industry.
Here’s her story:
Research your number one asset before starting your business
I referred to this earlier: there are any number of business models you can choose for your new business, but there’s one common denominator to all of them: You.
Donna Cooper is an ICF-certified coach with more than 20 years’ experience in career, professional and personal development and, in this article, she introduces two tools that you can use to objectively identify your strengths and weaknesses.
As I said earlier: not being able to compensate for a major part of my persnality almost made me lose my business. Being able to play to your strengths and mitigate your weaknesses will hugely improve your chances of success – and not just in business.
Here’s another song that we used to do in one of the bands I played in back in the 80’s: George Michael and Careless Whisper:
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Owner – WealthyDragon