How to Not Make Money Blogging…

Making Money… use an auto-blogging application of some kind.

For people new to working online there’s a tremendous attraction in the idea of automated blogging.

Everyone wants quick results, with as little effort as possible. It’s human nature.

And for people new to working online, the idea of an automated business, earning money on auto-pilot, is hugely attractive.

But don’t go there. It’ll do you more harm than good.

Most automated blogging systems rely on you adding some keywords, specifying the sources (news items, articles or whatever), defining some posting parameters and hitting the ‘go’ button.

But what you’re doing, at best, is regurgitating old information. At worst, if your system doesn’t allow for attributions, you’re plagiarising (stealing other people’s work).

You also have little or no control over the quality of articles that end up being published on your site and, unless you’re really good with your keywords, you’re quite likely to end up with articles that aren’t even relevant to the theme of your site.

Most of the search engines are quickly able to discover sites that are populated with regurgitated material, and ignore them. So the traffic you were hoping to get won’t arrive.

And no traffic = no money.

The simple fact is: if you want to make money online you have to work at it.

There are no short cuts to building a sustainable business in the off-line world, and there are no short cuts online either.

So if you want to make money blogging you need to do the work.

Know your subject, study it (you can never know everything), and work at making sure you produce a site that provides real value.

And remember: blogging itself is not a business model. It’s a promotion channel.

Back here I described some ways of building a business model by getting hold of something to sell. It’s worth a read.

Blogging is only effective as a way of making money if it’s acting as a promotion channel for whatever you’re selling. There has to be a real business behind the blog.

Otherwise you’re just blogging.

Martin Malden

About the author: Martin has been working online since 2006 and focuses on two areas: 1) affiliate marketing and 2) designing and building websites based on WordPress. He has his own WordPress agency, and serves clients in Hong Kong, Australia and the UK.

What do you think?

Comments on this entry are closed.

  • Rick Jul 11, 2010 @ 12:29

    Hi Martin,

    I’m not sure I agree with you totally on this one. I have a number of blogs in specific niches that I use some type of semi-automated to fully automated content generator. To be honest the only reason these blogs exist is to sell a product, whether it be mine or someone else’s.

    The reason I use these content generators is to ensure that the bots have something new to report on a regular basis. The product pages are SEO’d but I don’t concern myself with the automated content and when I build links and drive traffic it is always to a product page.

    So, I guess what I am trying to say is that in my opinion there is a use for these types of scripts. I do agree though that if if it is your personal or business blog then it is probably not a good idea because visitors will not find anything worth staying for.

    • Martin Jul 11, 2010 @ 12:51

      Hi Rick,

      I’m surprised that the blogs with automated scripts are pulling traffic..!

      From what you’ve said in your second para, though, you’re proactively driving traffic to your product pages to sell your products. Is that right?

      What I was referring to in the article was attracting natural search traffic.



  • Rick Jul 12, 2010 @ 6:40

    Hi Martin,

    I (or someone I hire) drive traffic and build links to every site I own. You can’t make money if you don’t have traffic. Granted, not all traffic is created equal but as you know the more content you have the more keywords you will rank for, and therefore the more visitors you will have.

    The plugins and scripts I use are generally pretty smart and at least put up content that is fairly relevant to the theme of the site so it works most of the time.

    Of course some sites perform better than others but for me it’s simply a numbers game. The more numbers I have, the better chance for success.