The higher the number of page-views-per-visit, the more engaged your readers are. And the more engaged they are the more easily you’ll be able to sell stuff from your site. But you know that already. The question is: how can you increase the number of page-views-per-visit? Here’s what I did recently: A while ago I… . . . Read more

Basic On-Site SEO for New WordPress Users

This video is designed for people new to both WordPress and to working online. It covers the basic SEO details that you should fill in for each new WordPress post and page you write, in order to get more search engine traffic. I use the Thesis theme, so the screenshots are Thesis screens, but the… . . . Read more

Should Google Introduce a -1 Button?

I read a very well written post on ProBlogger the other day that was an imaginary discussion between two people on whether Google should introduce a -1 button to combat spam. It produced some interesting arguments, both for and against. But I have to say, I came out against, and here’s why: it would be… . . . Read more

Websites are being hacked more often every day. Not only do you owe it to yourself to take every precaution you can to keep the hackers out, you owe it to your customers, friends and everyone who visits your sites. It’s your responsibility to the web as a whole, not just protection for yourself. I’ve… . . . Read more

How to Set Up the W3-Total-Cache Plugin

My Google Analytics keywords report is telling me that one of the more searched for items on this site is ‘how to set up W3-Total-Cache’ – so here goes. Before starting, though, a word of caution: server configurations vary between hosting providers, so your first step should be to ask your hosting provider for their… . . . Read more

How SEO Has Changed From 2 Years Ago

For the everyday webmaster (as opposed to SEO academics) Search Engine Optimisation (SEO) has changed a lot in the last couple of years. There was a time when we sweated over keyword density, what to put in our title tags, how many keywords to use and so on. And the result was often a page… . . . Read more

As I mentioned back here the Thesis theme applies a date stamp to CSS files when they’re updated. It does (did) this in order to ensure the latest version of your site is always displaid to visitors. Unfortunately that process confused the life out of the W3-Total-Cache plugin (because it had the effect of creating… . . . Read more

The Design Limitations of WordPress

I read a post on the Warrior Forum the other day bemoaning what the poster saw as the design limitations of WordPress. While WordPress, which is a Content Management System, does have some functional limitations, it does not have any design limitations. The reason is simple: WordPress itself doesn’t touch the design aspect of the… . . . Read more

The old chestnut that WordPress ‘creates duplicate content issues’ keeps coming up. Someone even wrote it to me in an email recently. Let’s be clear: WordPress does not create duplicate content problems. What WordPress does is allow the same content, on the same site, to be accessed via a number of different URLs (or permalinks)… . . . Read more