Pearls of wisdom – click the headline to read:

With the ever increasing emphasis on quality-of-content in the search engines’ algorithms, making sure you update or clear out articles which are either out of date or of little value is important. So I spent a lot of time recently reviewing and either updating or trashing old articles on this site. I wrote back here… Read more

Search Engine Optimisation

This posts addresses basic on-site Search Engine Optimisation for WordPress based websites. For details on taking SEO for WordPress posts and pages to the next level: click here. Here are two other articles on SEO for WordPress: How to get links to your site: off-site SEO How to write SEO optimised posts in WordPress What… Read more

I’ve seen a rash of automated backlinking products being promoted recently, but the way they’re promoted and what they offer makes me angry. Google makes around 500 changes a year to its search algorithms (there were 40 in February alone). Its major focus is on eliminating abuse (particularly automated abuse) of any aspect of the… Read more

Does Your Site Pass the Website Speed Test?

For some time now Google has taken website (or, rather, page) load-times into account when ranking pages in their search results. The reason is simple: fast page-load speeds give your visitors a better experience, and Google is all about improving web users’ experience. Because of this, I’m not surprised to see questions in the forums… Read more

I love flying, but I hate travelling by air. The entire process becomes more unpleasant every year. So when I had to travel to the UK recently for a family emergency, I determined to use a different approach: instead of taking a direct flight with mediocre service and uncomfortable seats, I decided to break the… Read more

The Great Keyword Density Hoax

I see an awful lot of bad advice in some of the forums I visit – advice that, at best, will deliver no benefit and at worst may be harmful. One such is on the question of keyword density, and the advice I see so often is to have a density of anywhere between 2%… Read more

I spent some time analysing my Google Webmaster Tools crawl errors this week and tidied up some of those pesky 404’s that keep showing up. There was a time when I had zero 404 errors on this site, and very proud of it I was too. But my pride was misplaced. As this site has… Read more

The higher the number of page-views-per-visit, the more engaged your readers are. And the more engaged they are the more easily you’ll be able to sell stuff from your site. But you know that already. The question is: how can you increase the number of page-views-per-visit? Here’s what I did recently: A while ago I… Read more

Should Google Introduce a -1 Button?

I read a very well written post on ProBlogger the other day that was an imaginary discussion between two people on whether Google should introduce a -1 button to combat spam. It produced some interesting arguments, both for and against. But I have to say, I came out against, and here’s why: it would be… Read more

Every time I’ve read a review recently of Google Plus I’ve seen a chart that measures the time it took for G+ to reach various subscriber milestones, as compared to how long it took Facebook and Twitter. The line is almost perpendicular for G+, whereas the other two take far more leisurely trajectories, and this… Read more

Websites are being hacked more often every day. Not only do you owe it to yourself to take every precaution you can to keep the hackers out, you owe it to your customers, friends and everyone who visits your sites. It’s your responsibility to the web as a whole, not just protection for yourself. I’ve… Read more

How to Set Up the W3-Total-Cache Plugin

My Google Analytics keywords report is telling me that one of the more searched for items on this site is ‘how to set up W3-Total-Cache’ – so here goes. Before starting, though, a word of caution: server configurations vary between hosting providers, so your first step should be to ask your hosting provider for their… Read more