How to Remove Automated Ads Extensions from Google Ads

A hand holding burning money

If you’re not careful you can burn through money very quickly with a Google Ads campaign. Here’s one way I was losing money and how I corrected it.

Google Ads automated ads extensions

I was looking at my site statistics recently and was irritated to see that Google Ads paid clicks were going to a completely irrelevant page on my site.

How could that be?

I had no idea, so I contacted Google Ads support and was told that Automated Ads Extensions were activated by default and I needed to disable them.

Automated ads extensions are ‘sold’ to unsuspecting newbies to Google Ads (me!) as generating extra traffic to my site. But, like all of Google’s recommendations and default settings, they are designed for the benefit of Google, not you.

Automated ads extensions may be a good idea if your ads are generally focused on just getting people to your website. They take bits of information from the page you are promoting and add them to the end of your ad. That includes links to other pages on your site.

What that means is that people seeing your ad could click through to any of the links being displayed in your ad, and those links may have nothing to do with the page you’re promoting.

As an example, one of my paid ads for a specific service included links to my Contact page – completely irrelevant as a landing page for that particular ad!

If you are running a very focused Google Ads campaign, with tightly focused ad groups and ads, leading to a carefully crafted landing page, the last thing you need is for Google to insert links to your contact page in your ads.

If this is you, then you need to disable automated ads extensions, and here’s how to do that:

Do leave me a comment if you have any questions or need me to clarify anything!

Cheers,

Martin Malden

Martin Malden
Owner – WealthyDragon

P.S. Interested in learning how to make more money online through affiliate marketing?

Comments on this entry are closed.

  • Norman Richards 29 January, 2019, 8:24 pm

    I did not know this about Google adds but it is good to see that you found out and was able to resolve the issue. I myself have been thinking about google adds also. This information has opened my eyes and will help me and others that are thinking about using these adds and also others that are now using them.

    • Martin Malden 30 January, 2019, 6:25 am

      Hi Norman,

      Google Ads can be very effective, but also very expensive. Especially as the default settings and recommendations are actually designed to benefit Google, not the advertiser! Basically they want you to spend as much money as possible.

      So it’s a bit of a cat and mouse game.

      I always start very small and with a limited budget while I optimise a campaign and then, once it is working well and cost-effectively, I increase my daily budget.

      Cheers,

      Martin.

  • Darci 30 January, 2019, 12:36 am

    Martin,
    This is great! I am about to enter into a segment of training on this exact subject, and there seem to be so many small technicalities that can be a pain! Thank you for clearing this up, and for walking me through the process in the video! Very helpful indeed.

    -Darci

    • Martin Malden 30 January, 2019, 6:21 am

      Hi Darci,

      Yes, I’m afraid that Google Ads has an enormous number of settings that are often hidden away in obscure places..!

      The problem is that Google’s recommendations and default settings are not designed to help you – they are designed to help Google by getting you to spend as much money as possible!

      Approach with caution 🙂

      Cheers,

      Martin