Transcript of my newsletter from 28th September.
This week I want to look at 4 ways you can start selling online without the need for a website and without needing to know or use any code.
There are several platforms that enable you to sell online, but today I’m going to stick to ‘the oldies but goodies’: Amazon, eBay, Facebook and Instagram.
On any of these platforms you can sell your own stuff, stuff that you make, or you can dropship stuff.
I looked at, and linked to, a couple of articles on dropshipping last week. If you want more info on that click here.
Selling on Amazon
Amazon needs little introduction. However, as customer-friendly as it appears to be on the surface, Amazon is pretty ruthless with its sellers.
Initially, while you’re still developing your business, it will be difficult to get support via anything other than standard FAQs – which can be frustrating!
On the other hand, it almost doesn’t matter what you want to sell – Amazon probably caters for it.
This article covers
- Ways to source products to sell, and descriptions of each
- Selecting an Amazon seller account (there are two types, and the article sets out a pricing and features comparison table)
- How to list your products, along with screenshots and step-by-step processes
- Managing your inventory
- Fulfilling orders – 3 different ways you can do this
Selling on eBay
eBay, also, needs little introduction.
It started out originally as a place for people to sell their own second hand stuff, and it still caters for those guys.
But there are also so-called ‘powersellers’ – people who buy and sell stuff.
It operates in much the same way as Amazon, but with the added option of selling either at a fixed price or putting your article up for auction.
While not as big as Amazon, eBay still claims 182 million buyers – a pretty reasonable market size.
This article covers:
- How to set up your account and products (5 detailed steps)
- The costs – the fees for setting up, selling and processing transactions
- What sells well
- Selling tips – 7 useful pointers
Selling on Facebook
I find Facebook quite frustrating because they are forever changing things with no apparent logic for doing so.
None-the-less, it is a great platform, especially if you’re targeting the over 50s, because that’s where we all hang out..! So it is worth grappling with, because when everything is working, it’s a good platform to sell on.
And with more than 2 Billion monthly users it’s a large market.
Facebook Shops is a new feature that is being rolled out. It’s an upgrade on Facebook Page Shops because it gives you more opportunity to brand yourself or your business.
Facebook also has the Facebook Marketplace, which has been around for a while, but this article focuses just on the new Shops option.
There are links to setting yourself up on the Marketplace if you prefer to start there.
So this article covers:
- How the new Facebook Shops works
- What you need to use Facebook Shops
- How to set it up
- How to set up a Facebook Page shop (you’ll need one of those in order to set up Shops – a Facebook quirk)
- How to manage Shops from an eCommerce platform like Shopify (if this is your first foray into online selling this section won’t be important)
Each section provides a step by step process with screenshots. However, the screenshots are quite likely to have changed because, as I said above, Facebook has the irritating habit of changing things around with no apparent reason!
As you know, Instagram is owned by Facebook. The advantage to this is that if you’ve set up a shop on Facebook linking your Instagram account to it is pretty simple.
The difference comes mainly in what you can post on Instagram – pictures. Although you can add a lot of text to accompany an image, you really need the picture to be doing the selling for you.
So that means Instagram is particularly good for selling things like handbags, scarves, sunglasses, coconut bowls – anything that you can take a high-quality picture of, and that will sell itself based on its design and colours.
This article starts off with the importance of making sure your products don’t infringe Instagram’s terms and conditions.
As long as your products comply, it then goes on to cover:
- How to upgrade your Instagram account to business (which they insist on)
- Connecting your Facebook Page to your Instagram account (if you didn’t do this while upgrading your Instagram account)
- Connecting your Facebook product catalogue (or an external one, if you have one) and adding products
- Enabling shopping on Instagram
- Tagging products that you want to sell in posts
- Growing your business within the platform
Each of those sections contains a step-by-step process, along with screenshots.
I believe that Instagram doesn’t chop and change in the way Facebook does, so those screenshots are more likely to be accurate.
Also, they’re all done on a hand-held device, which is what Instagram is primarily set up for.
OK, that’s it for this week – I hope it was useful but, if not, let me know how it could be improved!
Do please forward this to anyone who might find it useful and, if you received it as a forward from someone why not join us?
Owner – WealthyDragon