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SEO vs Social Marketing

Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered:

They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly.

Firstly, SEO

This stands for Search Engine Optimisation and it’s the process of making your site as easy as possible for the search engines to find, to find out what it’s about and to find their way around it. I’ve written some posts explaining in more detail how to do that – see them here

Once they’ve done that and indexed your site, it will then appear in the search results when people type in search terms that the search engines think your site can provide the answer for.

Secondly, Social Marketing

Social Marketing is the process of raising awareness of your site through the many Web 2.0 (social networking) sites that exist. These include sites like Facebook, Twitter, Digg, Mashable and a gazillion others.

The idea is that raising awareness of your web site and getting your content shared through the Web 2.0 sites will expose your site to people who might not otherwise have seen it. If they then visit your site and like what they see they may link to it.

If they do link to it, this will benefit the SEO effectiveness of your site because the search engines will see it as an inbound link. And inbound links to your site is one of the criteria that search engines like, because they see inbound links as an indication that the site has valuable information.

That is an extremely high level answer, but I hope it helps a bit!

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Comments on this entry are closed.

  • Sarah Cook 10 December, 2008, 10:01 pm

    Social networking is hot! There is so much potential in growing your SEO through this medium. But, it requires a lot of patience and time. It pays off in the long run, though.

  • WealthyDragon 10 December, 2008, 10:12 pm

    Sarah, hi,

    You now officially hold the record for the fastest comment ever to appear on this blog..! ๐Ÿ˜€ This post was only up for about 7 minutes before your comment came through!

    And yes – I do agree that Social Marketing requires patience and time.

    Cheers,

    Martin.

  • Karin H 11 December, 2008, 12:24 am

    But so does SEO ๐Ÿ˜‰

    My opinion? (After being called time after time after time by businesses who keep promising me high ranking on all search engines – while we’re already up there, without ppc)

    What every your strategy: make your content king then the rest (again with patience and time) will follow more quickly ๐Ÿ˜‰

    Karin H. (Keep It Simple Sweetheart, specially in business)

    Karin Hร‚ยดs last blog post..The principle of IST

  • Chris R 11 December, 2008, 2:41 am

    The key to social marketing is that you need to have a passion for what you do.

    If you have passion, people will know.

  • WealthyDragon 11 December, 2008, 7:11 am

    Hi Karen,

    Good to see you again!

    … and I absolutely agree – work, patience, perseverance, and fresh content that’s useful to people is the best way to achieve success online.

    There are no short cuts – if there were everyone would already be rich..!

    Cheers,

    Martin.

  • WealthyDragon 11 December, 2008, 7:18 am

    Chris, hi,

    Yes – passion’s one of the characteristics of leaders in any field.

    Cheers,

    Martin.

  • RevampdAffiliate 11 December, 2008, 12:31 pm

    Both are helpful and give results, no matter which direction you choose. You just have to remember that it takes dedication, perseverence, and consistency to be successful with it.

  • WealthyDragon 11 December, 2008, 1:46 pm

    Thanks RevampdAffiliate,

    Agreed,

    Martin.