The economy has changed, fundamentally and forever.
The consumer driven economy that grew through the early 2000’s came crashing down in 2008.
It was a debt-fuelled growth and, as always happens, the chickens eventually came home to roost.
Since 2008 a lot of us have felt a lot of pain. Consumer spending has been slashed as many of us focused on reducing our debt, or just simply surviving.
We’re not buying new kitchens, new cars or new homes at the moment.
The effects of that have been felt, not just in the retail and property industries, but in all the related businesses that provide ancillary support and service: factories, distribution networks, component manufacturers, spare parts suppliers and so on.
Furthermore, technology is moving in. Companies are looking for ways to reduce their operating expenses by replacing people who do repetitive jobs with computers, wherever they can.
All that means that unemployment is going to remain stubbornly high for a long time.
Start your own business
So it only makes sense to find alternative sources of income, and a great way to do that is to start your own business.
Ideally, you would want a business that has the lowest possible start-up costs and one that you can start in a small way while still holding down your regular job.
Without doubt, being able to build up a business on the side, until the revenue stream is strong and reliable enough to enable you to transfer into it full-time, is the ideal way to go.
And starting an online business fits that bill to a T.
But how do you do that if you’ve never done more than browse the news each day and socialise on Twitter or Facebook?
Actually, it’s not that hard.
I’ve just released a free eCourse that takes you, step by step, through all the stages from finding a business idea to marketing your newly created website and selling stuff online.
Here’s what it covers:
- How to find a business to set up
- Simple and cheap market research techniques to make sure there’s a demand for your business idea
- Tools of the trade and where to find them
- How to build a website using the world’s most popular web publishing platform
- How to market and promote your new website
- The principles of search engine optimisation to ensure you get as much search engine traffic as possible
- How to sell and take payments online safely and securely
Each chapter has a specific objective and contains several take-home tasks. As long as you complete every task in the course you will have a fully functional website at the end, from which you’ll be able to sell your products or services.
There are also links out to useful tools and more detailed information on specific subjects.
It’s easy to follow because I’ve fastidiously avoided using jargon and obscure technical terms. Throughout, I’ve focused on keeping the language simple and clear.
It’s designed for people who are comfortable browsing the ‘net, maybe buying some stuff on Amazon, but who haven’t done much more than that.
But it also covers some useful background information on subjects that even more experienced netizens would find useful – the principles of SEO, for example.
And it’s free
So if you’re worried about your job security, or if you’ve had your savings and pension values trashed by the financial crises, you should take a look at this – especially as it is absolutely free.