How To Set Up Feedburner

by Martin Malden

Why would you want to use Feedburner?

Because it makes your blog’s RSS feed as widely readable as possible, provides you with some great statistics and incorporates RSS updates by email

RSS stands for Really Simple Syndication. It allows information to be syndicated – made available to RSS readers, blogs, websites or anyone who’s interested.

All blogs have an RSS output as standard, but there are currently two main RSS technologies in use and RSS readers cannot always read both types.

Feedburner  fixes this.

Feedburner converts the RSS feed from your blog to a format that can be read by most readers.

It also enables you to offer automatic updates by email, and gives you some great statistics on your RSS subscribers.

Once you’ve ‘burned’ your blog feed it will give you a Feedburner Feed URL, which is what you should use whenever you provide your RSS feed link.

Here’s how to set up Feedburner.

Feedburner is now owned by Google, so once you’ve set it up it will be added to your Google Account.

Step 1: Click here to go to Feedburner, and on that page either sign in to your Google Account or set one up. Ignore the button that says claim your feeds now – that’s for existing Feedburner users who need to transfer their Feedburner accounts to Google.

Step 2: Once you’ve signed in you’ll see this screen:

Step 3: In the box under ‘Burn a feed right this instant’ type in your blog URL, and then click next.

Once Feedburner has found your blog’s RSS feed you’ll see the screen below:

Step 4: Type in a title – any title you like – and complete the URL (feed address) of your feed by giving it a good permalink. I’ve used ‘Demosite’ in both fields here, but you can use whatever you like. Click ‘Next’.

As long as the name you chose has not already been taken you’ll see this screen:

If the title you chose has already been taken you’ll get an error message and be taken back to the previous screen so you can choose another title and permalink.

This is what happened to me, which is why the Feed Address above is ‘Demosite27’ instead of the ‘Demosite’ that I typed into the first screen.

Once your feed title is accepted click ‘Next’.

You’ll see this screen:

Step 5: Select the items you want and click ‘Next’. You’ll see this screen:

Step 6: Here’s where you can select a chicklet (or button) to place on your blog.

The most common blog platforms are covered here, but if your platform is not included you can get your code by clicking the ‘Publicise’ tab – and I’ll cover this step in more detail in another post.

You can also get the code that will enable you to offer email updates and re-direct all your blog’s feeds through your Feedburner account (which I highly recommend).

Self hosted WordPress users are directed to the Feedburner Feedsmith plugin if you click that link.

Once you’ve finished those steps you’re all done – and the next time you access your feedburner account you can do it through your Google account.

The RSS feed on your blog continually makes your articles and posts available to RSS readers.

Directing your RSS feeds through Feedburner is great way of ensuring that your new posts are available as widely as possible as soon as they’re published.

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