How Social Network Marketing Has Evolved

by Martin Malden

A long while back I wrote an article here about social network marketing.

As with anything on the Internet, things move on very quickly, and social network marketing is no exception.

So here’s an update on what I do today to promote my blog through the social networks.

About a year ago everything was about getting your profile up on as many social network sites as you could.

Opening up accounts and setting up your profile was the easy bit. Trying to keep on top of all those sites quickly became pretty much impossible.


How the heck could anyone maintain a meaningful presence on anything up to 20 social sites!? For me that simply wasn’t possible.

Plus I was quickly able to spot people who were active on the sites purely for the sake of being there. Their updates were shallow, repetitive and spammy.

They were after quantity rather than quality.

If it was that transparent to me, then my efforts would also be transparent to others.

Clearly, therefore, I had to seriously rationalize my social network marketing activities. Not just for the sake of my own sanity, but to improve the effectiveness of my efforts.

So today I have 5 social sites that I concentrate on: Twitter, LinkedIn, BlogCatalog, Warrior Forum and Wealthy Affiliate, in pretty much that order.

On the basis of focusing my activities where I get the most return I spend most of my time on Twitter.  I wrote an article here on what I do there.

I log in to Twitter every day, several times a day and answer questions wherever I can. I also watch out for frequently asked questions and I write articles giving detailed answers whenever I can.

As a result, Twitter has become a great source of quality traffic for me.

I also use LinkedIn. LinkedIn has a questions and answers section, which not only enables me to occasionally answer questions from others in my network, but often provides me with ideas for blog posts.

I access LinkedIn roughly once a day to see what’s going on, update my status and pick up ideas for new blog posts.  Also, my blog’s RSS feed is displaid on my profile, so people can see what I’m writing about.

LinkedIn is also a good source of visitors for me, although not nearly as much as from Twitter.

The other 3 (BlogCatalog, Warrior Forum and Wealthy Affiliate) also bring me visitors, and would probably bring me more if I spent more time with them.

But there are only so many hours in the day, so I usually log into these every couple of days.

So how has rationalizing my social network marketing activity worked out?

Pretty well.  It’s benefited me in a few ways:

Firstly: I’m no longer completely frazzled trying to keep on top of everything.

Secondly: By focusing on providing quality input to these networks I’ve developed a much higher quality of visitor in return – i.e. visitors who are genuinely interested in the subjects I cover.  And visitors from whom I’ve picked up a few money-earning leads.

Thirdly: I get much more personal satisfaction from providing quality input and interacting with people who are genuinely interested, than I did from the shotgun approach I was using a year ago.

It’s a case of working smarter, not harder. And being eternally lazy that suits me fine!

How are you using the social networking sites? Let us know in a comment!

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