How to Get Started in Internet and Affiliate Marketing

by Martin Malden

A question I saw in a forum today: How do I get started in Internet and Affiliate Marketing?

The person asking the question had read tons of guru books and tried a whole lot of different things, but nothing had worked for him.

Here’s the answer I offered:

Boy, do I sympathise with what you’re going through..! That’s exactly where I was, about 3 years ago.

One very useful forum you should join (it’s free) is the Warrior Forum.

Join and spend some time reading the more popular posts – there’s a lot of information there.

Then you’re best off picking an area you want to work in, finding a product and jumping in.

Having done all that reading and research, you’ll learn more, and far more quickly, by jumping in and doing it than you will by continuing to read books and watch tutorials!

My suggestion is that you start building a business in an area you either know something about or enjoy.

Just picking random products from Clickbank will result in just random results.

A good way to start is to take a problem you’ve personally had to deal with – something on which you have personal experience.

Weight loss, for example. If this is something you have experience of dealing with, you could find a weight loss product you like and write articles on your experiences of losing weight.

For example: what prompted you to start, how you felt, what were the most difficult challenges you faced and how you dealt with them, what goals you set and how long it took to achieve them, etc.

Although you can do affiliate marketing without a website, if you’re serious about this you definitely need to create your own site from which to base your business.

First you’ll need to buy a domain name – choose one that relates to the subject of your site.

Then, having got a domain name and a site, one of the things you need to do to be successful is to put your own character into it.

Putting your own character into the site means creating some useful thoughts, advice, opinions, experiences, guidance or reviews around the product you’re selling.

Use these articles to create a site featuring your experiences and weave links to the product you’re selling into the text of the articles.

Some people love those long sales letter pages that take an age to read. I don’t, but if you do then you can incorporate your experiences into a single sales letter type page.

If you don’t, then you can make your sales letter page shorter, with abbreviated versions of your experiences, and have other pages with all the details.

If you’ve not created a website before, probably the simplest way to do it is to set up a Blogger blog.

You can get an account, set up a Blogger blog and have a website ready to go in about 30 minutes with no technical expertise at all. And it’s all free.

Plus, you can use the domain name you bought with a Blogger site.

The next thing to do is to take a look at how others in the niche you’ve picked are designing their sites.

Don’t worry about the graphics – that’s taken care of by Blogger for now.

Look at how they lay out their articles. How they use headers and sub-headers, and how they break up the text.

Go to Google and check out a few of the sites that are promoting a product in whatever niche you’ve chosen.

Make a note of what you like and don’t like about their sites, and incorporate the good bits into your site.

Keep it simple at first.

Again, a Blogger site without any of the sidebar widgets to distract readers is a good way to get something up quickly.

If you haven’t heard it before, you’ll hear it now: content is king.

So work on getting a site set up with lots of information about the product you’ve chosen.

Not just the product itself, but information around the product and, best of all, write about your personal experiences.

Although this is counter-intuitive to someone starting out in affiliate marketing, at first it’s actually better not to put up links to, or ads for, whatever product you’ve chosen.

Concentrate on building up a site with lots of content and getting traffic to it. Then, as your traffic builds up, you can start to monetise the site.

Later, after you’ve built up some momentum, you can decide whether you want to jazz up the look and feel.

The next thing to keep in mind is that this will take time.

The worst thing about starting an online business is all those gurus telling you that you can be earning mega bucks by this time next week.

It just won’t happen.

It takes as much work as any ‘bricks and mortar’ business, and more if this is your first time marketing online.

Again – join the Warrior Forum. There’s a huge amount of information there. Spend some time reading some of the more popular threads.

You can also find other articles on Internet Marketing on this site – click here.

I hope that gives you some food for thought – but leave any questions in the comments area.

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