Articles on Internet Marketing Business

The articles listed below cover various points on building and running an Internet Marketing Business. Click the headline to read the full article.

Why You Should Combine Dropshipping and Affiliate Marketing

Dropshipping and Affiliate Marketing Here’s what I cover in this post: What is dropshipping? What is affiliate marketing? The similarities between dropshipping and affiliate marketing Combining dropshipping and affiliate marketing I was searching online this week for the differences between dropshipping and affiliate marketing, really just to see how other people were defining them. But… Read more

How to Get Started with Affiliate Marketing

If you’re threatened with, or facing, unemployment in the current pandemic, I can imagine how you must feel. But having something to fall back on will help. Affiliate Marketing is a huge and growing industry, and one of the best ways to set up your own business online. In this article I go through:What is… Read more

You’re an Avon Lady Promoting an Unverified Product

That statement in the title is a quote from someone I had been connected with on LinkedIn when he realised I was working with Trivita. Since I’ve been an Independent Trivita Business Owner I’ve occasionally been surprised at the reaction I’ve got from people when they’ve found out. They’ve ranged from me being told I’m… Read more

How to Secure the Survival of Your Small Business Through Good Invoicing

If your customers aren’t paying you on time they’re costing you money. Worse, they may never pay you at all. Yet protecting yourself against slow or non-paying customers is not difficult – it just requires that you put a simple, logical process in place. Here’s the process I use: 1. Lay down the ground rules… Read more

8 Ways to Make Working at Home Productive and Enjoyable

Update: 4th October, 2020: With large numbers of people working from home as a result of the Covid-19 pandemic, I reviewed this article that I wrote back in 2012. It’s as relevant today as it was when I wrote it. Original article starts here: If you’re one of the millions who travel 2 hours to… Read more

5 Ways to Blow Your Customers’ Socks Off

I love flying, but I hate travelling by air. The entire process becomes more unpleasant every year. So when I travelled to the UK recently for a 2-week trip, I decided change my journey: instead of taking a direct flight with mediocre service and uncomfortable seats, I decided to break the flight into two legs… Read more

Make the Business Decisions Before Your Website Can be Effective

A website cannot make up for poor structure and lack of decision-making in a business. The business decisions must come first. Without them you’re wasting your money on a website. Here’s an example: Interesting meeting with a customer some time ago. They’re an existing business with offices in a number of countries and a website… Read more

Branding: How to Create Your Unique Difference

I’ve seen a lot of talk in blogging forums lately about developing your blogging voice. But developing your voice shouldn’t be restricted to blogging. It applies to all your online activities, and it’s a powerful part of the way you brand yourself in the crowded world of marketing online. Your voice is the style in… Read more

Simple Sites Sell Well

If you want your online shop to do well, make sure it’s clean, clear, simple, fast-loading and designed for visitors on hand-held devices. Social media has changed the way we use the Internet. Today, we browse the Internet on hand-held devices and we live on our social media accounts. Why? Because our social media accounts… Read more

Tell Your Visitors Where to Go

When you walk into a department store for the first time I’m willing to bet you immediately look for signs telling you where everything is. If you see them you’ll go deeper into the store to find what you’re looking for. If you don’t, you’ll either ask someone or turn round and leave. It’s no… Read more