Articles on Internet Marketing Business

The articles listed below cover various points on building and running an Internet Marketing Business. Click the headline to read the full article.

Since I’ve been an Independent Trivita Business Owner I’ve occasionally been surprised at the reaction I’ve got from people when they’ve found out. They’ve ranged from me being told I’m promoting something illegal, to being called an Avon Lady promoting an unverified product. At first it came as quite a shock, especially as those reactions… . . . Read more

If your customers aren’t paying you on time they’re costing you money. Worse, they may never pay you at all. Yet protecting yourself against slow or non-paying customers is not difficult – it just requires that you put a simple, logical process in place. Here’s the process I use: Lay down the ground rules at… . . . Read more

I’ve seen a rash of automated backlinking products being promoted recently, but the way they’re promoted and what they offer makes me angry. Google makes around 500 changes a year to its search algorithms (there were 40 in February alone). Its major focus is on eliminating abuse (particularly automated abuse) of any aspect of the… . . . Read more

If you’re one of the millions who travel 2 hours to work each day and the same amount of time back, you’ve doubtless occasionally envied those who work from home. I certainly did. I’ve now worked at home for more than 2 years, and I love it. But it does require some self-imposed discipline that… . . . Read more

I love flying, but I hate travelling by air. The entire process becomes more unpleasant every year. So when I had to travel to the UK recently for a family emergency, I determined to use a different approach: instead of taking a direct flight with mediocre service and uncomfortable seats, I decided to break the… . . . Read more

I often see questions asking how to convert an HTML website to WordPress and, back here, I covered some of the things you need to think about before doing so. Anyway, I recently converted an old HTML site to WordPress so I figured I’d set out the step-by-step process – so here it is: Overview… . . . Read more

I wrote back here about why I started using Gmail as my email client (instead of Outlook or Thunderbird) and here about how to set it up. But I didn’t cover how to set up a professional signature. If you’re running your own business, having a professional email signature is a necessity. Not only does… . . . Read more

I wrote back here about moving my email to Gmail and how, by setting it up correctly, no one will ever know. You can make it absolutely transparent (so it appears to be coming from your own servers) and it’s easy to set up and link an effective signature. But I didn’t describe how to… . . . Read more

I’m currently working with a client on the second version of an eCommerce site. The first version had a clean, attractive design, but it suffered from a slow load time and numerous little glitches. And sales have been extremely disappointing. A large part of the reason for the poor performance of the site is the… . . . Read more

Update: If you’re looking for the step-by-step process for migrating an HTML site to WordPress you can find it here. Original article starts here: Just recently I’ve seen a few questions in a couple of the forums asking about moving an existing HTML static website to WordPress. As big a fan as I am of… . . . Read more

I have a customer here in Hong Kong who is targeting incoming visitors, most of whom will come from the US, Europe or Australia. So when he asked me to take over the management and maintenance of his site it presented a good opportunity to review his objectives for it. Which is when I learned… . . . Read more

Interesting meeting with a customer today. They’re an existing business with offices in a number of countries and a website that’s supposed to be a business development channel. Except it’s not developing business. In this case one of the primary reasons is because the business itself hasn’t defined how it wants to be organised and… . . . Read more

That’s not the Stig on the left, it’s me in my Karting suit. And there’s a lesson behind that. If you’re the lucky recipient of my weekly newsletter you’ll know that I’ve been a lifelong motor-racing fan. Apart from avidly following Formula 1, I drove racing Go Karts for a while until I broke my… . . . Read more

We all like to think that because we’re marketers we’re the trailblazers at being easy to do business with. After all, we’re fixated on customer experience. We’re all about making it easy (a no-brainer even) for the customer to say ‘yes’ to our pitch. But are we really that good? Two recent examples of not… . . . Read more

I’ve been using Thunderbird as my email client for ages – years – and I’ve always been very happy with it. But last weekend a wave of emails containing the JS/Redir virus starting hitting me (and they’re still hitting me now). AVG spotted the virus (which was good) but couldn’t get rid of it (not… . . . Read more

I’ve been lucky enough to pick up two new contracts recently for web design services for small companies in a totally non web-related industry. And, in both cases, the current providers have been giving a poor service. Understandably, their customers (my new customers) are totally unfamiliar with the web and the basics of promoting a… . . . Read more

Renewing an existing subscription should be the simplest possible of online transactions, so it’s amazing how consistently AVG manage to screw this up. I have two PC’s, both currently running AVG Internet Security. I moved to AVG from McAfee because it doesn’t slow down the PC performance as much. But two things where McAfee was… . . . Read more

I’ve seen a lot of talk in blogging forums lately about developing your blogging voice. But developing your voice shouldn’t be restricted to blogging. It applies to all your online activities, and it’s a powerful part of the way you brand yourself in the crowded world of marketing online. Your voice is the style in… . . . Read more

When I first started working online I used the fact that I was a newbie to comfort myself when I wasn’t making any money. And then I saw others coming in, who were newer than me, making their first $100, or getting their first 10 sales, while I still had nothing to show. And panic… . . . Read more

Are bumps in the road you send your customers down costing you sales? A while ago I wrote a review of the website I used to book my vacation – see it here. My message was ‘Simple Sites Sell’, and I described the experience: A simple, stable, reliable site that led visitors, step-by-step, through the… . . . Read more

I just returned from a week in Boracay (Philippines) which I booked entirely online. And the entire experience was superb – a perfect example of simple but effective web design, and flawlessly executed delivery. If you ever feel the need to visit Boracay (and I do recommend it) then you should take a look at… . . . Read more

I’m just completing an SEO review on the website of a local business, and I thought it may be helpful to talk generally about some of the major points that came out. Don’t fret – total confidentiality is guaranteed! First thing to keep in mind: Search Engine Optimisation is a dynamic environment. The search engines… . . . Read more

When you walk into a department store for the first time I’m willing to bet you immediately look for signs telling you where everything is. If you see them you’ll go deeper into the store to find what you’re looking for. If you don’t, you’ll either ask someone or turn round and leave. It’s no… . . . Read more

I just spent 3 days workshopping with one of my clients and the eCommerce consulting director of a major eCommerce platform supplier. And it was probably the most valuable 3 days I’ve spent this year. About 2 months ago my client launched an eCommerce site. And to say the results to date have been underwhelming… . . . Read more

Seth Godin’s book The Dip has some inspiring lessons for people at all stages in their career or business. Its message is quite simple: all new projects and businesses will hit a dip – that point in time when reality sets in and the excitement of the new project has worn off. Suddenly it all… . . . Read more

… use an auto-blogging application of some kind. For people new to working online there’s a tremendous attraction in the idea of automated blogging. Everyone wants quick results, with as little effort as possible. It’s human nature. And for people new to working online, the idea of an automated business, earning money on auto-pilot, is… . . . Read more

Interesting question from Darren Rowse over at ProBlogger today: What’s wrong with blogging? The interesting part was that although he invited responses, he stipulated that none of them should be positive. They all had to point out deficiencies in the medium of blogging. And when you’re asked to point out the deficiencies of something you’re… . . . Read more

A statement of the obvious? Not necessarily. When I first started researching the idea of working online I found a gazillion sites offering me ‘foolproof’ systems that would ‘guarantee’ to have me earning thousands a week by this time next month. And none of them involved a product. Many (if not most) of the MLM… . . . Read more

What do you really want for your blog? If I’m to believe Johnny B Truant’s message it isn’t your first answer. And I do believe him because, honestly, the answer I’ve given myself for a long time is not the real answer either. I’ve spent months (years, actually) focused solely on building up traffic for… . . . Read more

Interesting article on Nathan Hangen’s blog this week: There’s More to Life Than Blogging. In it he asks why you blog and suggests you should know the answer before you start. It reminded me of the number of times I’ve seen this question (or something like it) on Twitter: “I just started a new blog… . . . Read more