Articles on Internet Marketing Resources

The articles listed below discuss various tools, resources and techniques that will help you grow your Internet Marketing Business. Click the headline to read the full article.

Living as an ex-pat in Hong Kong I’m often asked to create websites in dual languages (Chinese and English). Creating dual language functionality if you’re building a static HTML website is very straightforward, and that is what is covered in this article. Creating dual language functionality on WordPress websites is covered here. Dual language sites… . . . Read more

This is a guest post by Matt Carter of Matts Marketing Blog. In business, whether in the real world or the digital world, success requires a certain amount of adaptability when game-changing events occur. This was amply displayed recently in the digital world by the earth shattering effects of Google’s Panda update in the SEO… . . . Read more

With the ever increasing emphasis on quality-of-content in the search engines’ algorithms, making sure you update or clear out articles which are either out of date or of little value is important. So I spent a lot of time recently reviewing and either updating or trashing old articles on this site. I wrote back here… . . . Read more

For some time now Google has taken website (or, rather, page) load-times into account when ranking pages in their search results. The reason is simple: fast page-load speeds give your visitors a better experience, and Google is all about improving web users’ experience. Because of this, I’m not surprised to see questions in the forums… . . . Read more

What kind of website is yours? This site has, for a long time, been purely about delivering information and building an audience. Now, however, its purpose is changing to building a list in readiness for products that I’m planning. In the next couple of months you’ll see a move towards emphasising what I call my… . . . Read more

I was asked last week to write something on branding, and I remembered a branding article I wrote back in 2007, which you can find here. A lot of what I said in that article still holds true, but this article contains the benefit of 4 more years of online experience! Branding is about creating… . . . Read more

Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched. The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example. But in a few areas it’s folly: directory… . . . Read more

Interesting question in the Warrior Forum from someone who had recently set up a new website and was worried because it had disappeared from the search results. So here’s the thing: initially, new sites often do appear quickly in the natural search results. But then they bounce up and down a bit, going from maybe… . . . Read more

Interesting question in the Warrior Forum today: How do you set up internal linking on your site correctly? The questioner explained that they had currently set up their site by linking each page back to the two previous pages via a link entitled ‘recent articles’. While that would link all the pages together, it would… . . . Read more

If you’re running a travel or locally focused website, making use of Google Maps is a great way to highlight areas of interest and engage your visitors. In your Google account (under Maps) you can create a map (via the ‘create a new map’ link) and then customize it to include areas you want to… . . . Read more

I had to buy a couple of things for the flat today and I went to the only place I know that had what I needed at the right price and the right quality: Ikea. But it was a trade off: price and quality vs convenience and experience, because Ikea stores frustrate the life out… . . . Read more

During 2010 I found a few sites and tools that brought joy to my online-life. Here’s a run down: Without doubt, my favourite discovery was the shopping cart application, Ecwid. This is a hosted shopping cart application which you can integrate with WordPress, Facebook, Blogger, MySpace and 14 other platforms. Plus your hand-built static HTML… . . . Read more

A while ago I wrote about activating Gzip to speed up your page load time. But speeding up your page load time is about a lot more than 1-shot answers – whether it’s activating Gzip, installing a caching plugin or anything else. This graph shows an interesting (and encouraging) trend: It’s from my Google Webmaster… . . . Read more

I did a website for a client recently. It’s a sports bar and he wanted a calendar to display details and times of the different sports events he was going to be screening at the bar each weekend. I always try to use commercially (or freely) available solutions for my clients. First of all it’s… . . . Read more

For those who build websites by hand (rather than on a platform like WordPress or Joomla) one of the hassles is making sure your sites render consistently in different browsers. Internet Explorer is notorious for screwing things up, mostly because in the past they’ve never adhered to the W3C standards. That said, IE8 is better… . . . Read more

I’ve been lucky enough to pick up a nice new contract, setting up and maintaining websites for a group of 6 restaurant/bars here in Hong Kong. As a result I’ve had a frantic week and I haven’t had time to research and produce my normal second article. So, instead, I’ve spent some time looking back… . . . Read more

With Google now including page-load times in the factors it uses to rank sites for the natural search results, a recent article on the SEOmoz blog giving 7 ways to speed things up caught my attention. Some of them I was already using but one that I wasn’t was Gzip compression, so I dived right… . . . Read more

When I first started working online I used the fact that I was a newbie to comfort myself when I wasn’t making any money. And then I saw others coming in, who were newer than me, making their first $100, or getting their first 10 sales, while I still had nothing to show. And panic… . . . Read more

A while ago I wrote about hitting Google page 1 out of 192,000,000 results for the search term ‘online home business tips’. Having hit that target I confidently waited for my traffic to start kicking up. But it remained pretty much unchanged. Digging a bit further revealed that although there were around 200,000,000 results for… . . . Read more

Last week I wrote about some key points that came out of a website review I completed recently (see it here) One of the things I delivered as part of that review was a set of META tags for each page on the site, so I figured I’d explain how I went about that. A… . . . Read more

Because of the way they work, blogs are ideally suited for news type sites, where yesterday’s news is old hat and no longer interesting. But if you’re operating an information site, then a blog, while it has many, many advantages, also has a major disadvantage: It’s not long before your older posts are buried deep… . . . Read more

A friend of mine talked to me the other day about getting more traffic to his site: how to do it quickly and for free. Unfortunately, quick traffic doesn’t generally come free – you need to pay for that, usually via PPC. But here are 4 ways you can build up a healthy level of… . . . Read more

I’ve had two occasions recently to be shocked at what Search Engine Optimisation (SEO) consultants charge versus what they actually deliver. And angry, because (in one case) it was daylight robbery. So here’s a tip if you’re struggling with optimizing your site for the search engines: Get your self a free Google account (if you… . . . Read more

As an affiliate Marketer I’ve faced two problems in the past, both of which are easily fixed by using 301 permanent redirects. To clarify: a 301 permanent redirect is basically call-forwarding for your web pages or links. Setting a permanent (rather than a temporary) re-direct is better for SEO and also prompts browsers to change… . . . Read more

There seems to have been some noise recently about balancing Social Media Marketing techniques with traditional Internet Marketing. And just as well. For a while people who were traditional Internet Marketers, writing long sales letters that were full of hype and yellow highlighting, didn’t get blogging, Twitter and the rest. Thought it was all pretty… . . . Read more