Branding

I was asked last week to write something on branding, and I remembered a branding article I wrote back in 2007. A lot of what I said in that article still holds true, but this article contains the benefit of some more years of online experience! What is branding? Branding is about creating awareness of… Read more

Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched. The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example. But in a few areas it’s folly: directory… Read more

Interesting question in the Warrior Forum from someone who had recently set up a new website and was worried because it had disappeared from the search results. So here’s the thing: initially, new sites often do appear quickly in the natural search results. But then they bounce up and down a bit, going from maybe… Read more

Interesting question in the Warrior Forum today: How do you set up internal linking on your site correctly? The questioner explained that they had currently set up their site by linking each page back to the two previous pages via a link entitled ‘recent articles’. While that would link all the pages together, it would… Read more

If you’re running a travel or locally focused website, making use of Google Maps is a great way to highlight areas of interest and engage your visitors. In your Google account (under Maps) you can create a map (via the ‘create a new map’ link) and then customize it to include areas you want to… Read more

I had to buy a couple of things for the flat today and I went to the only place I know that had what I needed at the right price and the right quality: Ikea. But it was a trade off: price and quality vs convenience and experience, because Ikea stores frustrate the life out… Read more

During 2010 I found a few sites and tools that brought joy to my online-life. Here’s a run down: Without doubt, my favourite discovery was the shopping cart application, Ecwid. This is a hosted shopping cart application which you can integrate with WordPress, Facebook, Blogger, MySpace and 14 other platforms. Plus your hand-built static HTML… Read more

A while ago I wrote about activating Gzip to speed up your page load time. But speeding up your page load time is about a lot more than 1-shot answers – whether it’s activating Gzip, installing a caching plugin or anything else. This graph shows an interesting (and encouraging) trend: It’s from my Google Webmaster… Read more

I did a website for a client recently. It’s a sports bar and he wanted a calendar to display details and times of the different sports events he was going to be screening at the bar each weekend. I always try to use commercially (or freely) available solutions for my clients. First of all it’s… Read more