Articles on Pay Per Click Advertising

The articles listed below cover various aspects of Pay Per Click (PPC) advertising. Click the headline to read the full article.

How to Remove Automated Ads Extensions from Google Ads

If you’re not careful you can burn through money very quickly with a Google Ads campaign. Here’s one way I was losing money and how I corrected it. Google Ads automated ads extensions I was looking at my site statistics recently and was irritated to see that Google Ads paid clicks were going to a… Read more

Adwords Newbies Beware: the Fox is Looking After the Hen House

I was helping a client with Adwords recently because they had run up a huge bill in just a couple of days with virtually no new business to show for it. As I said to them: the most important thing to remember with Adwords is that Google is the fox looking after the hen-house. Google… Read more

My Adwords Account Got Suspended

My Adwords account was suspended last week, so here’s cautionary tale for anyone new to using Google Adwords. And please note: this is not a whining post. I broke Adwords’ terms and conditions and my account was suspended. Fair cop. The point of this article is to help Adwords newbies realize just how easy it… Read more

Are You Making the Best Use of PPC?

A question I saw on LinkedIn today reminded me of a conversation I had with a client recently about Pay Per Click, and how to get the best out of it. The first point I made to my client was this: PPC is a great supplementary tool but it’s not something to base your business… Read more

Schmoozing Yahoo

I have an interesting problem that I’ve wrestled with for a while: 99% of my search engine traffic on this site comes from Google. While I’m delighted that Google sends me a lot of traffic, there are two problems: I’m missing out on the 40% or so of web search traffic that Yahoo accounts for… Read more

Banned for Life

You’ve been banned for life by Google. No recourse, no further discussion. That was the opening message in an advertising pitch I saw recently for a book on Google Adwords. And it annoyed the hell out of me. It’s the kind of advertising that gives Internet Marketers a bad reputation, and yet it obviously works… Read more

How to Get the Best Bang For Your PPC Buck

Previously I’ve touched on a simple market research approach and some marketing channels for promoting your website. Now I’ll look in more detail at one of the channels I referred to and explore some ways to maximize your investment. Another channel next time. First off let’s recognize that in Marketing, as in everything, you get… Read more

Will This Improve My Adwords Conversion Rate?

I’m not a heavy user of PPC, but I do run a few campaigns.  PPC advertising is becoming ever more expensive so I spend a lot of time now optimizing my campaigns to improve my conversion rate. Here’s something I tried a few days ago.  I haven’t been running this long enough to be able… Read more

The Benefits of Split Testing Your Landing Pages

One of the requests that I often see on the Warrior Forum is for members to review a re-designed landing page and say whether or not it’s better than the old one. Clearly it’s good to get other peoples’ views on how effective a new landing page is but, at the end of the day… Read more