SEO

Google Search Console

Every now and then I get an error message from Google Search Console that tells me a ‘submitted URL is marked noindex’. This is an easy error to attract because it’s caused by marking a new page on your site as ‘noindex’, but then forgetting to exclude it from your XML sitemap. Basically, the rule… Read more

Search engine optimisation

This article looks at ways to get links to, and shares of, your website. These are important for off-site SEO. Here are two other articles on SEO for WordPress: Basic on-site SEO for WordPress websites How to write SEO optimised posts in WordPress In this post I looked at the basic on-site Search Engine Optimisation… Read more

Search Engine Optimisation

This posts addresses basic on-site Search Engine Optimisation for WordPress based websites. For details on taking SEO for WordPress posts and pages to the next level: click here. Here are two other articles on SEO for WordPress: How to get links to your site: off-site SEO How to write SEO optimised posts in WordPress What… Read more

I spent some time analysing my Google Webmaster Tools crawl errors this week and tidied up some of those pesky 404’s that keep showing up. There was a time when I had zero 404 errors on this site, and very proud of it I was too. But my pride was misplaced. As this site has… Read more

Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched. The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example. But in a few areas it’s folly: directory… Read more

The old chestnut that WordPress ‘creates duplicate content issues’ keeps coming up. Someone even wrote it to me in an email recently. Let’s be clear: WordPress does not create duplicate content problems. What WordPress does is allow the same content, on the same site, to be accessed via a number of different URLs (or permalinks)… Read more

Another question I saw recently: how do I build incoming links to my site? So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of… Read more

I’m often amazed when I look at the source code of web pages, because creating a page that’s optimised for the search engines is so straightforward – yet so seldom done. I’ve said repeatedly: Search Engine Optimisation (SEO) is not a black art, so don’t let anyone tell you it is. All you need to… Read more

I read a post recently in a forum that argued quite strongly that META tags are a waste of time. The argument was that they don’t serve a useful purpose any more, with the exception of the Title and Description tags. I disagreed quite strongly with that position. Here’s why:   META tags are part of… Read more

Here’s a question I saw in a forum this week:  is it better to have a good page rank or lots of visitors to your site. The person in question had a site which was focused on design and design services, so my opening response was that what they really wanted was lots of visitors… Read more