SEO

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: on-site SEO for WordPress-based sitesPromote your site for free: forum marketingPromote your site for free: social media marketing In the first of the series… . . . Read more

This post is part of a series on how to promote your website for free. Here are the links to the other articles in the series: Promote your site for free: off-site SEOPromote your site for free: forum marketingPromote your site for free: social media marketing This, the first in the series, addresses on-site Search… . . . Read more

I spent some time analysing my Google Webmaster Tools crawl errors this week and tidied up some of those pesky 404’s that keep showing up. There was a time when I had zero 404 errors on this site, and very proud of it I was too. But my pride was misplaced. As this site has… . . . Read more

Building up the traffic levels to a new website is the biggest job you face once you’ve got it launched. The temptation is to throw money at the problem and, in certain areas, this works well: buying traffic through PPC or other paid advertising channels, for example. But in a few areas it’s folly: directory… . . . Read more

The old chestnut that WordPress ‘creates duplicate content issues’ keeps coming up. Someone even wrote it to me in an email recently. Let’s be clear: WordPress does not create duplicate content problems. What WordPress does is allow the same content, on the same site, to be accessed via a number of different URLs (or permalinks)… . . . Read more

Another question I saw recently: how do I build incoming links to my site? So why are incoming links important? Because they are the search engines’ way of assessing how good your site is. And if they think your site is good they’ll send you lots of visitors. The logic goes that if lots of… . . . Read more

I’m often amazed when I look at the source code of web pages, because creating a page that’s optimised for the search engines is so straightforward – yet so seldom done. I’ve said repeatedly: Search Engine Optimisation (SEO) is not a black art, so don’t let anyone tell you it is. All you need to… . . . Read more

I read a post recently in a forum that argued quite strongly that META tags are a waste of time. The argument was that they don’t serve a useful purpose any more, with the exception of the Title and Description tags. I disagreed quite strongly with that position. Here’s why:   META tags are part of… . . . Read more

Here’s a question I saw in a forum this week:  is it better to have a good page rank or lots of visitors to your site. The person in question had a site which was focused on design and design services, so my opening response was that what they really wanted was lots of visitors… . . . Read more

Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered: They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly. Firstly, SEO This stands… . . . Read more

I saw another question on META tags today, specifically on the use of Title, Description, Keywords and Footer.  Here’s a copy of my response: The Title Tag This tag is what appears in the blue bar at the very top of your browser window. Google currently places a lot of emphasis on the Title tag… . . . Read more

I just saw an interesting question in a forum: how does a blog help with SEO?  Here’s the answer I offered: An active (and that’s important) blog is attractive to a search engine for three primary reasons: It’s updated with new information regularly Through the mechanism of tags and categories (or labels on blogger), its… . . . Read more

I saw another excellent rant by Jack Humphrey today on the question of No Follow. Do you still look for No Follow blogs to comment on or link to?  If you do you’re wasting time and losing traffic. I’ve written many times now, here and here for starters, on why it’s important to write for… . . . Read more

Note: I re-read this article recently and found it needed updating, so I’ve added the update at the end. Also: please read through the comments – there are specific, step-by-step set up instructions there, more detailed than in the article itself. I got a question from a friend the other day on how to set… . . . Read more

When I built my first website I was uber excited and sat back waiting for all those visitors to come flooding through.  Of course the reality hit me pretty quickly, which is when I realized I had absolutely now idea how I could get people to notice me online.  Luckily things are different now! Unless… . . . Read more

In all my posts about SEO I’ve written about the importance of writing for people, not the search engines.  My point being that what you actually want is for people to read your site, or blog, and to like what they read, because people will buy from you – the search engines won’t. I saw… . . . Read more

A few days ago I covered some basic on-page SEO techniques. So, as promised at the end of that article, here’s the second part of the answer to the question about whether SEO or good content is better for generating good search engine visibility: content and its impact on off-page SEO. Off-page SEO is more… . . . Read more

Which is better for making your site visible to the search engines – SEO or Good Content?  This summarises a question I saw the other day, and here’s the basis of my response: For the best search engine visibility you need a combination of both – good, current content and a well-optimised site. In this… . . . Read more

Q: With all the big, easy-to-use, function-rich, free blogging services that are available why should you go to the trouble of hosting your own blog..? A: Better SEO, total control, more traffic and more sales – although those reasons won’t apply if you’re not blogging for business! When I started out blogging I opened a… . . . Read more