Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered: They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly. Firstly, SEO This stands… Read more

I saw another question on META tags today, specifically on the use of Title, Description, Keywords and Footer.  Here’s a copy of my response: The Title Tag This tag is what appears in the blue bar at the very top of your browser window. Google currently places a lot of emphasis on the Title tag… Read more

I just saw an interesting question in a forum: how does a blog help with SEO?  Here’s the answer I offered: An active (and that’s important) blog is attractive to a search engine for three primary reasons: It’s updated with new information regularly Through the mechanism of tags and categories (or labels on blogger), its… Read more

I saw another excellent rant by Jack Humphrey today on the question of No Follow. Do you still look for No Follow blogs to comment on or link to?  If you do you’re wasting time and losing traffic. I’ve written many times now, here and here for starters, on why it’s important to write for… Read more

Note: I re-read this article recently and found it needed updating, so I’ve added the update at the end. Also: please read through the comments – there are specific, step-by-step set up instructions there, more detailed than in the article itself. I got a question from a friend the other day on how to set… Read more

When I built my first website I was uber excited and sat back waiting for all those visitors to come flooding through.  Of course the reality hit me pretty quickly, which is when I realized I had absolutely now idea how I could get people to notice me online.  Luckily things are different now! Unless… Read more

In all my posts about SEO I’ve written about the importance of writing for people, not the search engines.  My point being that what you actually want is for people to read your site, or blog, and to like what they read, because people will buy from you – the search engines won’t. I saw… Read more

A few days ago I covered some basic on-page SEO techniques. So, as promised at the end of that article, here’s the second part of the answer to the question about whether SEO or good content is better for generating good search engine visibility: content and its impact on off-page SEO. Off-page SEO is more… Read more

Which is better for making your site visible to the search engines – SEO or Good Content?  This summarises a question I saw the other day, and here’s the basis of my response: For the best search engine visibility you need a combination of both – good, current content and a well-optimised site. In this… Read more

Q: With all the big, easy-to-use, function-rich, free blogging services that are available why should you go to the trouble of hosting your own blog..? A: Better SEO, total control, more traffic and more sales – although those reasons won’t apply if you’re not blogging for business! When I started out blogging I opened a… Read more