In the forums I visit regularly I constantly see people asking how to get more Twitter followers, or the best way to get more Facebook friends. Inevitably they’re looking for a system that will rack up hundreds (if not thousands) of new friends or followers in the blink of an eye. For no effort. Those… Read more

There seems to have been some noise recently about balancing Social Media Marketing techniques with traditional Internet Marketing. And just as well. For a while people who were traditional Internet Marketers, writing long sales letters that were full of hype and yellow highlighting, didn’t get blogging, Twitter and the rest. Thought it was all pretty… Read more

“Please post your answer on my blog”. That was the request at the end of a question I read on one of my social sites last week. I see similar requests on other sites. Things like ‘please visit my blog and leave a comment’. If there’s one thing that guarantees I won’t visit their blog… Read more

I reviewed an article I wrote about 11 months ago on the use of on-line Social Networking in business to see whether much has changed. What I found is that some things have changed, but the basic premise has not. You still have to recognise some basics and work with them, and you still need… Read more

I was at a real-world social networking do last night and saw a perfect example of what not to do. I also saw a perfect example of how it should be done. The interesting thing is that, quite by chance, both these examples came from people in the same industry – they were both head… Read more

A long while back I wrote an article here about social network marketing. As with anything on the Internet, things move on very quickly, and social network marketing is no exception. So here’s an update on what I do today to promote my blog through the social networks. About a year ago everything was about… Read more

Here’s another question I saw in a forum this week: what’s the difference between Search Engine Optimisation and Social Marketing, or are they the same thing. Here’s the reply I offered: They are different things but Social Marketing will help your Search Engine Optimisation (SEO) efforts, if you do it properly. Firstly, SEO This stands… Read more

How do you use the Social Networking Sites to apply traditional (offline) network marketing to the Internet?  That’s a question that arose a couple of days ago.  Here’s the gist of my response: Social Network Marketing is about applying ‘traditional’ Network Marketing to the Internet. However, it works a little differently to off line network… Read more

That’s an adaptation of a question I responded to the other day on LinkedIn. The other answers included comments that the questioner had definitely been scammed, that social marketing was a fickle opportunity and that it was ‘a bottle of snake oil’. Isn’t diversity great..? But here’s the thing: The more I study Social Media… Read more