Articles on Generating Traffic to your Website

The articles listed below cover different ways you can generate and grow the level of traffic to your website. Click the headline to read the full article.

A Speeding Bullet train

The more the web goes mobile, the more important becomes the speed at which your website pages load. Speed is definitely king – at least on the web. Adding a caching plugin to WordPress and using a CDN are both good ways to speed up your page load times, but they will deliver only limited… Read more

WordPress themes page

I saw a question today where someone asked if paying for a premium WordPress theme would improve the level of traffic to their website. The answer is ‘No’. There is absolutely no correlation between paying for a theme and the impact it has on the level of SEO optimisation of your website. The theme you… Read more

SEO for WordPress websites

Search Engine Optimisation (SEO) is one of those subjects in which you can get lost in all sorts of rabbit holes of technical detail, if that’s what you want. But for most, that level of detail is too much. So this article covers the checklist and process I use to develop search-engine-friendly posts on WordPress… Read more

I see an awful lot of bad advice in some of the forums I visit – advice that, at best, will deliver no benefit and at worst may be harmful. One such is on the question of keyword density, and the advice I see so often is to have a density of anywhere between 2%… Read more

The higher the number of page-views-per-visit, the more engaged your readers are. And the more engaged they are the more easily you’ll be able to sell stuff from your site. But you know that already. The question is: how can you increase the number of page-views-per-visit? Here’s what I did recently: A while ago I… Read more

Interesting question in the Warrior Forum from someone who had recently set up a new website and was worried because it had disappeared from the search results. So here’s the thing: initially, new sites often do appear quickly in the natural search results. But then they bounce up and down a bit, going from maybe… Read more

Two or three years ago the rage for webmasters was mobilizing their websites and, at the time, I wrote about my search for a mobile solution for this site. But I don’t have a mobile version of this site now and, although it occasionally crosses my mind, I don’t have any plan to get one… Read more

I have a customer here in Hong Kong who is targeting incoming visitors, most of whom will come from the US, Europe or Australia. So when he asked me to take over the management and maintenance of his site it presented a good opportunity to review his objectives for it. Which is when I learned… Read more

A question I saw on LinkedIn today reminded me of a conversation I had with a client recently about Pay Per Click, and how to get the best out of it. The first point I made to my client was this: PPC is a great supplementary tool but it’s not something to base your business… Read more

I saw a question in one of the forums today asking what the top 5 ways of promoting a blog are. Interestingly, one of the answers (and there were only two when I looked) focused heavily on SEO: things like keywords in titles, H tags and content, installing SEO plugins, tagging etc. But, while these… Read more

A while ago I wrote about activating Gzip to speed up your page load time. But speeding up your page load time is about a lot more than 1-shot answers – whether it’s activating Gzip, installing a caching plugin or anything else. This graph shows an interesting (and encouraging) trend: It’s from my Google Webmaster… Read more

Bear with me while I set the background… A little over a year ago I wrote an article setting out how to install and manage widgets on WordPress. Two weeks later, WordPress released version 2.8 which completely invalidated my article because they changed the way widgets were managed. So I wrote an article on widgets… Read more

With Google now including page-load times in the factors it uses to rank sites for the natural search results, a recent article on the SEOmoz blog giving 7 ways to speed things up caught my attention. Some of them I was already using but one that I wasn’t was Gzip compression, so I dived right… Read more

If you dropped into this site around a year ago you’ll have read that I was a big fan of Twitter for attracting readers. But over the past year my love for Twitter has withered. Why? Firstly: The search function no is longer as effective as it was. I used to search for people asking… Read more

I have an interesting problem that I’ve wrestled with for a while: 99% of my search engine traffic on this site comes from Google. While I’m delighted that Google sends me a lot of traffic, there are two problems: I’m missing out on the 40% or so of web search traffic that Yahoo accounts for… Read more

It may not be a big deal to you but it is to me. After 2 years of work this site is finally on the first page of Google, out of 192,000,000 results, for the search term Online Home Business Tips. And here’s the picture to prove it. OK, I’m only at number 10, but… Read more

You’ve been banned for life by Google. No recourse, no further discussion. That was the opening message in an advertising pitch I saw recently for a book on Google Adwords. And it annoyed the hell out of me. It’s the kind of advertising that gives Internet Marketers a bad reputation, and yet it obviously works… Read more

When I look back at the early articles I wrote on my first blog I swing between cringing with embarrassment and smiling to myself. I had no idea how to write for the web. I wrote for the Corporate world. I’d been in it for more than 20 years and I was great at creating… Read more

Interesting question in the Warrior Forum today: are WordPress posts treated as pages on-line and should I target individual keywords in posts? The short answer is ‘yes’ and ‘yes’. Which led me to thinking about how to write an optimised article. Here are the steps I follow: Step 1: Optimising my post content. The first… Read more

10 years ago ‘build it and they’ll come’ worked on-line. Today it doesn’t. Today there are so many web pages out there that any site that hopes to receive visitors has to be positioned well and promoted cleverly. And the bar is getting higher all the time. Someone with next to zero technical skills can… Read more

How can I SEO my WordPress blog? How can I make it easy to find on-line? Those are questions I see quite often in the forums. The fact is, your WordPress blog is already pretty search engine friendly. If you don’t believe me take it from Matt Cutts, head of anti-spam at Google – here’s… Read more

Matt Cutts is head of the Anti-Spam Team at Google – so he knows a thing or two about how to do well in the Google natural search results. In this video he talks about WordPress (and why he uses it), how to set it up, things to do and things to avoid if you… Read more

In this post I talked about Market Research and I looked at a simple, quick and effective way to research a product or business online. Now it’s time to develop a Marketing Plan. In this article we’ll take a look at some channels through which you can promote your site. Because this one’s turned out… Read more

I read a post today from someone who’s experienced the frustration of focusing on the Search Engines for their website traffic. The problem is – the search engines keep changing their algorithms in order to improve the relevance of their results and to block loopholes the black-hatters find.  And this can really blow your search… Read more