Articles on Generating Traffic to your Website

The articles listed below cover different ways you can generate and grow the level of traffic to your website. Click the headline to read the full article.

Google Page Experience Update – What Does it Mean for Your Website Design?

Google recently announced that it will be introducing an update that will assess the quality of the experience users have on your website – the Page Experience Update. But what, exactly, does that mean? Well here are Google’s guidelines, which are typically opaque. Good website design should be all about delivering a good user experience… Read more

That Error Warning from Google Search Console may be a False Positive – Here’s how to Check

Over the past year or more I was becoming increasingly frustrated with Google Search Console because I kept getting error warnings. Initially these mostly related to ‘Mobile Usability’ and I’d get a warning that ‘clickable elements were too close together’ or ‘text too small to read’ – when no changes had been made to the… Read more

How Google is Damaging the Business of Every-day Webmasters and Bloggers

12 years ago, when I first got into marketing online, getting regular search traffic from Google was reliable, as long as you played by their rules. I played by their rules because, at the time, their rules made a lot of sense and did result in a good user experience. And I got traffic. In… Read more

How Can I Speed up My WordPress Website?

The more the web goes mobile, the more important becomes the speed at which your website pages load. Speed is definitely king – at least on the web. Adding a caching plugin to WordPress and using a CDN are both good ways to speed up your page load times, but they will deliver only limited… Read more

SEO Optimised Themes for WordPress – Are Premium Themes Better?

I saw a question today where someone asked if paying for a premium WordPress theme would improve the level of traffic to their website. The answer is ‘No’. There is absolutely no correlation between paying for a theme and the impact it has on the level of SEO optimisation of your website. The theme you… Read more

Best SEO Practice for writing WordPress posts and pages

Search Engine Optimisation (SEO) is one of those subjects in which you can get lost in all sorts of rabbit holes of technical detail, if that’s what you want. But for most, that level of detail is too much. So this article covers the checklist and process I use to develop search-engine-friendly posts on WordPress… Read more

The Great Keyword Density Hoax

I see an awful lot of bad advice in some of the forums I visit – advice that, at best, will deliver no benefit and at worst may be harmful. One such is on the question of keyword density, and the advice I see so often is to have a density of anywhere between 2%… Read more

7 Ways to Achieve Better Search Results and More Visitors

If you set up a new website it’s quite likely to appear in the search results and then almost immediately disappear again. Here’s the thing: initially, new sites often do appear quickly in the natural search results. But then they bounce up and down a bit, going from maybe a top 20 position down to… Read more

8 Ways to Make Your Blog Successful

When I look back at the early articles I wrote on my first blog I swing between cringing with embarrassment and smiling to myself. I had no idea how to write for the web. I wrote for the Corporate world. I’d been in it for more than 20 years and I was great at creating… Read more

How to Get Search Visitors to a New Website

10 years ago ‘build it and they’ll come’ worked on-line. Today it doesn’t. Today there are so many web pages out there that any site that hopes to receive visitors has to be positioned well and promoted cleverly. And the bar is getting higher all the time. Someone with next to zero technical skills can… Read more