A question I saw on LinkedIn today reminded me of a conversation I had with a client recently about Pay Per Click, and how to get the best out of it. The first point I made to my client was this: PPC is a great supplementary tool but it’s not something to base your business… Read more

I saw a question in one of the forums today asking what the top 5 ways of promoting a blog are. Interestingly, one of the answers (and there were only two when I looked) focused heavily on SEO: things like keywords in titles, H tags and content, installing SEO plugins, tagging etc. But, while these… Read more

A while ago I wrote about activating Gzip to speed up your page load time. But speeding up your page load time is about a lot more than 1-shot answers – whether it’s activating Gzip, installing a caching plugin or anything else. This graph shows an interesting (and encouraging) trend: It’s from my Google Webmaster… Read more

Bear with me while I set the background… A little over a year ago I wrote an article setting out how to install and manage widgets on WordPress. Two weeks later, WordPress released version 2.8 which completely invalidated my article because they changed the way widgets were managed. So I wrote an article on widgets… Read more

With Google now including page-load times in the factors it uses to rank sites for the natural search results, a recent article on the SEOmoz blog giving 7 ways to speed things up caught my attention. Some of them I was already using but one that I wasn’t was Gzip compression, so I dived right… Read more

If you dropped into this site around a year ago you’ll have read that I was a big fan of Twitter for attracting readers. But over the past year my love for Twitter has withered. Why? Firstly: The search function no is longer as effective as it was. I used to search for people asking… Read more

I have an interesting problem that I’ve wrestled with for a while: 99% of my search engine traffic on this site comes from Google. While I’m delighted that Google sends me a lot of traffic, there are two problems: I’m missing out on the 40% or so of web search traffic that Yahoo accounts for… Read more

It may not be a big deal to you but it is to me. After 2 years of work this site is finally on the first page of Google, out of 192,000,000 results, for the search term Online Home Business Tips. And here’s the picture to prove it. OK, I’m only at number 10, but… Read more

You’ve been banned for life by Google. No recourse, no further discussion. That was the opening message in an advertising pitch I saw recently for a book on Google Adwords. And it annoyed the hell out of me. It’s the kind of advertising that gives Internet Marketers a bad reputation, and yet it obviously works… Read more

When I look back at the early articles I wrote on my first blog I swing between cringing with embarrassment and smiling to myself. I had no idea how to write for the web. I wrote for the Corporate world. I’d been in it for more than 20 years and I was great at creating… Read more