The Emotional Impact of Starting a Business

Transcript of my newsletter from 22nd March

Hey there,

I lost a relationship because of the way I approached both the idea of starting out on my own, and the way I initially did it.

When I fix on a project or idea, I tend to dive all in, and that was no exception. But my better half at that time saw it completely differently.

She viewed it as a risk that we should not be taking at a time when money was tight. And, without going into the details, we ended up splitting.

The mental aspect of starting out on your own impacts not just you, but everyone around you. Don’t under-estimate the effect it can have. (I covered this in more detail back here.)

I did learn one lesson immediately, though: I did not mention my ideas or plans to anyone else.

At the time I felt that I was taking the cowards way out by doing that, but what it did was to cut off any negative responses and feedback.

Looking back now I have mixed feelings. On the one hand I’m thankful that I pushed through to the point where I have a stable business.

On the other, I’m sad that I lost that relationship.

I will not presume to tell you how to manage your relationships – that’s entirely your business.

But I will suggest that you carefully consider how you go about planning a move, such as going independent, that would result in a major shift in your lifestyle.

It impacts all those around you, and they may see things very differently from the way you do.

The last link this week addresses this very point and provides 3 tips for handling this, that I wish I had been given all those years ago.

This week’s links

In addition to that, this week I’ve linked to 15 great tools for people starting out, how to make a virtue (and fortune) out of laziness and how to manage screen fatigue.

15 great tools for people starting a new solo business

This is a fantastic list of tools which are recommended by different solo business owners, and I use many of them in my business.

A couple of thoughts: I do use Google Analytics (recommended in this article) to track activity on some websites I manage but, on some sites, I use Statcounter.

Statcounter gives you what I consider to be everything you need when you’re starting out, and it’s more user-friendly.

Google Analytics is, indeed, seriously powerful but, in my view, more than you need initially.

Like many (if not most) of Google’s tools, it’s not very intuitive and it requires a lot of study and time to learn how to get the most out of it.

15 great tools for new solo business owners

How to turn laziness into a successful brand

Laura Belgray tells how she turned laziness into a successful brand selling online copywriting courses, that brought in 7-figures in revenue in 2020.

Laziness as the basis of a brand is the exact opposite of the term ‘hustle’, that’s widely used (I’m guilty!), and it appeals to many, because it’s less daunting and easier to relate to.

Read how Laura Belgray used laziness as her driver to creating online copywriting courses that brought in 7-figures in 2020:

How to build a business using laziness as a driver

How to manage ‘Screen fatigue’

A problem that many of us working solo from home are familiar with, but is new to people who started working at home in the pandemic, is screen fatigue.

Screen fatigue comes from the way working on screens forces our eyes to work.

Zoom calls, for example, give our eyes and brains a lot more to assimilate and process than is the case in face-to-face meetings.

Kerri Garbis gives us 5 ways to minimise screen fatigue in this article.

One that I have found very helpful is the suggestion to fix your attention on the camera, at least when you’re speaking.

Not only does it reduce the strain on your eyes and brain, but it makes your message way more powerful because you appear to be making eye contact with the people you’re talking to.

5 ways to reduce screen fatigue

How to get your spouse on board with your online business dream

This goes back to what I talked about earlier. . .

When you start a new business, or leave your corporate gig to go solo, many times people who are important in your life will talk down your ideas.

They become naysayers, discouraging you from what you’re planning.

In this 26-minute podcast Shane Samms explains how his wife flipped from being a naysayer to being all in with his plans for an online business.

It doesn’t matter whether your dream is an online or an offline business – the three tips he gives at the end of this podcast will help you get your spouse, or other important person in your life, on board with your plans.

I wish I’d had them 11 years ago.

How to get your spouse on board with your online business plans

Fun flashback

One of those moments that I will never forget: the morning I heard that Freddie Mercury had succumbed to Aids.

He was a remarkable song-writer, and an amazing singer.

‘Who wants to live forever’ was actually written by Brian May, but by this time Freddie knew he was dying of Aids, which makes this song especially poignant.

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Cheers,

Martin Malden

Martin Malden
Owner – WealthyDragon

Website owner: Martin has been working online since 2006 and focuses on two areas: 1) affiliate marketing and 2) designing and building websites based on WordPress. He has his own WordPress agency, and serves clients in Hong Kong, Australia and the UK.