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The Future of Internet Marketing

What will Internet Marketing look like 10 years from now? The pace of development is accelerating all the time and it would be great to hear your views as to how you see it going in the future.

Here are some thoughts from me as a starter:


Is mobile going to be as big as everyone seems to think?

Possibly, but it will be patchy, at least for the next few years, and the characteristics of marketing on mobile devices will be very different.

Patchy because of the different stages of development in the use and acceptance of mobile facilities in different markets.

For example: In the Philippines short text messaging on mobile has been used extensively, including commercial applications, for years - whereas in the US it's relatively new.

Some markets still have very high usage charges in their mobile industries (e.g. Canada) - this, too, will inhibit the development of marketing on mobile in those markets in the short term.

The characteristics will be very different too. If you think people are impatient when they're browsing websites online it's nothing compared to their impatience when using mobiles!

Marketing on mobile will need to be super targeted and super short - 140 characters or less.

Luckily, however, mobile provides the option of location based targeting (timed to the minute), so that may enter the mix too.

And if location based targeting were to be linked with preferences and interests logged on a social site, this could become a really valuable service, hugely helping buyers to find what they want, when they want it.

As an Internet Marketer how do you see yourself making use of mobile in the future?

Social Networking

To many this is not new, but to many it is.

I'm constantly amazed by the comments I often see in forums that talk about Social Network Marketing being 'the next big thing' or 'the marketing channel of the future'.

It's already here, and has been for some time! So how's it going to change over the next 5 years?

My guess is that social sites may become more targeted. For example: there may be a Digg equivalent for doctors, and for artists, and for musicians - each of which has the same level of influence in their respective industries that Digg has today.

This will provide tremendous opportunities for marketers.

I think privacy will become ever more important. Facebook has had a few well publicised problems with privacy (not that it appears to have affected its popularity) but still, people will become more protective of their privacy while still looking for the social interactivity they get today.

Allied to privacy is the question of spam. The more active you are online the more chances people have of getting hold of your contact details. I get less spam today than I did 5 years ago, but I'm also seriously less tolerant of it.

And if people start spamming mobile devices the level of annoyance will increase fast.

So we have to find an effective way of killing spam.  If we don't, it will kill the effectiveness of new marketing channels.

Email Marketing

What about email marketing and the challenge to it from RSS..?

My view is that email marketing still has a long life ahead of it. RSS hasn't made the inroads to the mass market that many thought it would. Even today, when I'm subscribing to someone's RSS feed I'll always take the email option.

People who are not into all the online stuff still don't get RSS, but will they in 5 years time..?

If the concept of charging per email gets off the ground that will dramatically change the picture.

For a start that would kill spam. Maybe it would also be the boost RSS needs to get it over the hump?

Those are just some initial thoughts - more next time.

What do you think Internet Marketing will look like in 5 - 10 years?

Here are some other articles from around the web on the future of internet marketing:

13 Prophecies of Internet Marketing - The changes in the internet marketing will evolve around the technology. And marketers have to go where all the people are heading. To give a bit of hint, I've compiled some of my prophecies that are based on future of internet ...

Why is Web 2.0 Overrated? - The shortage of effective Internet marketing tactics had been a thing of the past for the online entrepreneurs as well as those administrators of home-based businesses because as of the moment, the connoisseurs in online marketing ...

Can Marketers Predict The Future? - I found an interesting article that proposed 13 prophecies in Internet marketing. I don't agree with all the prophecies, but many are right on. Nevertheless, I found the article interesting and I'd like to share my own insights into ...

Leave a comment with your thoughts.

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