How to Write Killer Headlines and Double Your Readership

Someone Shouting. This is one of those things that sits under your nose for years before you notice it.

I’ve been a reader of Copyblogger almost since I started working online, meaning most of the past 4 years.

One of the primary links on the Copyblogger website is Headline Writing, which links to a series of articles on how to write killer headlines.

Despite knowing the importance of headlines, however, it was only recently that I dug into the articles.

And if you were to ask me for just one light-bulb moment from the series it would be this:

Headlines that start with ‘How to…’ are usually pretty powerful, but they will be a lot more powerful if you include an emotion-based benefit.

Here’s the specific article that lit my bulb.

I’m not going to paraphrase or repeat the article – I wouldn’t be able to do it justice.

But if you’re concerned about the headlines you write, whether they’re for blog posts, articles for distribution or sales pages, you should definitely dig into the series.


Martin Malden

What do you think?

Comments on this entry are closed.

  • Shailender @ Valentine Vacation Jan 13, 2011 @ 18:54

    Headlines always play an important role to impress and increase the visitors…. whether you’re writing a blog or article, almost everyone know first impression is last impression. 😉

  • Jason Jan 14, 2011 @ 14:38

    There are a couple of killer examples that I recall when learning these silver, magic bullets that I’ll share — if that’s cool.

    John Carlton & Mike Dillard first taught me the contextual basis of good headlines by explaining, “Men don’t buy a drill because they want a drill. Men buy drills because they want to make a hole.”

    An example I wrote about for baseball bats goes:
    -How to hit like a pro using this baseball bat
    -How to hit like a pro in just 2 practice sessions with this baseball bat
    -How to hit like a pro in just 2 practices with this baseball bat or I will buy it back no questions asked!

    “Benefit, time stamp, guarantee.”

    You pickin’ up what I’m laying down?