This is one of those things that sits under your nose for years before you notice it.
I’ve been a reader of Copyblogger almost since I started working online, meaning most of the past 4 years.
One of the primary links on the Copyblogger website is Headline Writing, which links to a series of articles on how to write killer headlines.
Despite knowing the importance of headlines, however, it was only recently that I dug into the articles.
And if you were to ask me for just one light-bulb moment from the series it would be this:
Headlines that start with ‘How to…’ are usually pretty powerful, but they will be a lot more powerful if you include an emotion-based benefit.
Here’s the specific article that lit my bulb.
I’m not going to paraphrase or repeat the article – I wouldn’t be able to do it justice.
But if you’re concerned about the headlines you write, whether they’re for blog posts, articles for distribution or sales pages, you should definitely dig into the series.